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Home > Archive


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  • Jan. 11, 2012

    Putting Your Customer Loyalty Strategy into Reverse

    Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers....More
  • Jan. 1, 2012
    Chief Marketer

    25 Trendsetters to Watch

    The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts...More
  • Dec. 12, 2011

    NASCAR's VP Partnership Marketing: If You're in the Race, You Better Keep Pace

    Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding....More
  • Dec. 8, 2011
    Chief Marketer

    Chief Marketer December 2011 /January 2012 Issue

    25 Trendsetters to Watch: CM names marketing trends that will shape 2012 - and the brands already using them to boost sales......More
  • Dec. 5, 2011

    The Top 10 Promotions to Attract Holiday Shoppers

    The Top 10 holiday specials shoppers are taking advantage of....More
  • Dec. 5, 2011

    Kraft Turns to HSN to Sell its Seasonal Recipe Booklet

    In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons....More
  • Nov. 11, 2011
    Chief Marketer

    Calculating Accurate ROI for Marketing Success

    Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM's recent chief marketing officer study found almost two-thirds of CMOs think ROI will be the primary measure of their marketing effectiveness by 2015. With ROI in the driver’s seat as the definitive measure of success in marketing, the pressure is on marketing leaders to make sure it’s measured accurately. What are the best ways of doing so? While ROI calculations can be as unique and diverse as the companies that use them, generally speaking there are a couple of options: basic and advanced....More
  • Nov. 10, 2011

    Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

    This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty....More
  • Nov. 8, 2011

    Clorox Community Has Fun with Toilet Training "Oops" Moments

    Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments....More

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