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Putting Your Customer Loyalty Strategy into Reverse
Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers....More - Jan. 1, 2012articleChief Marketer
25 Trendsetters to Watch
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts...More - Dec. 12, 2011articlePromo
NASCAR's VP Partnership Marketing: If You're in the Race, You Better Keep Pace
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding....More - Dec. 8, 2011articleChief Marketer
Chief Marketer December 2011 /January 2012 Issue
25 Trendsetters to Watch: CM names marketing trends that will shape 2012 - and the brands already using them to boost sales......More - Dec. 5, 2011articlePromo
The Top 10 Promotions to Attract Holiday Shoppers
The Top 10 holiday specials shoppers are taking advantage of....More - Dec. 5, 2011articlePromo
Kraft Turns to HSN to Sell its Seasonal Recipe Booklet
In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons....More - Nov. 11, 2011articleChief Marketer
Calculating Accurate ROI for Marketing Success
Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM's recent chief marketing officer study found almost two-thirds of CMOs think ROI will be the primary measure of their marketing effectiveness by 2015. With ROI in the driver’s seat as the definitive measure of success in marketing, the pressure is on marketing leaders to make sure it’s measured accurately. What are the best ways of doing so? While ROI calculations can be as unique and diverse as the companies that use them, generally speaking there are a couple of options: basic and advanced....More - Nov. 10, 2011articlePromo
Promoting Healthy Products and Lasting Loyalty: 4 Case Studies
This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty....More - Nov. 8, 2011articlePromo
Clorox Community Has Fun with Toilet Training "Oops" Moments
Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments....More
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