Landing Page Quick Reference Guide

Need a Landing Page to Convert Your Site Visitors into Paying Customers?

Throughout the sales process there are many important steps that you have to take and none are more important than converting your sales leads into paying customers. On average, a prospect will only stay on your webpage for a total of 8 seconds  and 2.3 clicks before moving on or hitting the back button. Considering the stakes it is absolutely essential to make sure your landing pages are clear, concise, and motivating so the customer takes action.

This Landing Page Guide contains 4 areas of focus:

  • Layout – An effective landing page layout will increase conversions.
  • Writing Style and Content – Persuasive Internet writing is different than other
    writing due to high bounce rates.
  • Form Tips – People hate forms, collect the minimal amount of information and move your prospect forward.
  • Mistakes to Avoid – Each one can kill the entire effort.

Enjoy our guide and if you’d like to see some pages that convert, give Mercury Leads a call today for a no obligation landing page consultation;

303.435.1484

Wikipedia defines a landing page as:

In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads.

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