Digiday’s conferences are editorially programmed to provide honest dialogue about important issues facing digital media — with a specific focus on brands, advertisers and agencies. Digiday welcomes speaker submissions for those willing to take a stand on important, and sometimes controversial, topics. To be considered as a speaker, please provide your name, title and company, along with links to the most relevant content highlighting your positions on industry issues. Please note which conference for which you’d like to be considered.
To suggest a speaker or topic, email Erika@digiday.com no later than 3/15/13.
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April
223:30 p.m.Registration Desk Opens
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April
224:30 p.m.-6:00 p.m.Opening Workshop: Improv and Real Time Marketing
Real-time marketing requires brand to be prepared for the unexpected. With this in mind, we'll kick off our brand summit with an improv icebreaker activity. This session will provide a brief introduction to improv basics, with participants applying the topics in interactive, improvised scenes. Attendees will learn how to better deal with challenges in communicating their messages in both internal and external scenarios
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April
226:00 p.m.-7:00 p.m.DBS Cocktail Reception with Exponential
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April
238:15 a.m.Registration Desk Re-Opens
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April
239:10 a.m.Workshop with Exponential
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April
239:30 a.m.The CMO of the Future
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April
239:50 a.m.The Real-Time Imperative
Many brands struggle with keeping up with marketing in real time. The challenge of getting approvals, much less having someone on top of the brand’s Twitter and Facebook accounts causes more headaches than it’s worth -- or so some brands think. But those who are successful are those who respond to current events -- in real time.
Speaker: Jeffrey Harmon, CMO, Orabrush @JeffreyHarmon
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April
2310:10 a.m.Digiday Dialog with MailOnline: Delivering Impact without Sacrificing Scale
Marketers have long been embedding their brands into content experiences in some ingenious ways, with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. Digiday's Brian Morrissey will talk with Daily Mail Online CRO Rich Sutton about how brands can think about content marketing in a way that achieves scale, and discuss best practices for measuring paid, owned and earned media value.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Speaker: Rich Sutton, CRO, MailOnline @MailOnline
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Apil
2310:25 a.m.Agile Creativity
It's time to mothball the old creative process of creating the next big idea and come up with a more modern approach of thinking. One way to do this is by bridging the agency-tech divide, a trend that more industry execs are embracing as they realize agility is the key in this new marketing era.
Speaker: Cecelia Wogan-Silva, independent ad agency relations, Google @cecelia2go
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April
2310:45 a.m.State of the Industry with Exelate
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April
2311:00 a.m.Coffee Break
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April
2311:25 a.m.Finding Insights in the Data Deluge
Now that you've measured and remeasured everything, where do you go from here? It’s difficult enough knowing what to do with all of these numbers, and how will they help you improve the next go around, but with real-time, high-metabolism marketing, where do the numbers even come into play?
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April
2311:45 a.m.Tech Talk Presentations
In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.
Presenters:
Live Intent
TruSignal
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April
2312:10 p.m.When Twitter Catastrophe Strikes
With catastrophes threatening to strike a brand’s Twitter or Facebook account, social media managers need to be prepared for the worst, which is oftentimes something that’s never before been experienced. Here from those in the trenches about what they and their team do in order to be prepared.
Speaker: Victor Reiss, director of digital and social channels, FedEx @vicreiss
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April
2312:30 p.m.Lunch Workshop with House Party
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April
231:30 p.m.Afternoon Activities
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April
236:00 p.m.-7:00 p.m.10-Minute Meetings (By Invitation Only)
A series of 10-minute business meetings designed to connect VIP delegates (brands, publishers and agency executives) with innovative technology platforms and media companies. These meetings will spark new ideas and relationships between buyers and sellers.
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April
237:00 p.m.-8:00 p.m.Cocktail Reception Sponsored by House Party
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April
238:00 p.m.-10:00 p.m.DBS Dinner
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April
249:30 a.m.The Agency Challenge
Your agency has you convinced it needs to do everything, from the day to day marketing to the big media buys. Some brands are bringing certain tasks in-house, while others outsource different tasks to different shops. But with agility top of mind, what really should be left up to the agency, and what should be managed in-house?
Speakers: Aubrey Flynn, brand content director, Ciroc Ultra Premium Vodka @aubreyflynn
Greg Samarge, digital marketing manager, Nestle @Nestle
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April
249:50 a.m.Selling in Senior Management
The competition seems to be taking risks day in and day out, showing innovation where your brand is shying away from doing anything new and different. You've got some great ideas but the key is convincing the powers-that-be to take that chance. But where do you start?
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April
2410:10 a.m.Digiday Dialog
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April
2410:25 a.m.Coffee Break
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April
2411:00 a.m.Standing Out as a Publisher
Brands are publishers; platforms are publishers; everyone's a publisher nowadays. But you're a brand marketer, not a journalist -- and it's showing. In an ideal world, your brand would have a newsroom and a team of full-time writers, but where do you even begin? Forbes' Meredith Levien explains.
Presenter: Meredith Levien, CRO/group publisher, Forbes Media @meredith_levien
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April
2411:20 a.m.Tech Talk Presentations
In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.
Presenter:
Adparlor by Adknowledge
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April
2411:45 a.m.A Culture of Doing
While some brand managers sit around and talk about campaigns to push out new products and ideas, others are deeply involved with focusing a campaign around actually doing something new. This session will explore Honey Maid's new Made Co. initiative -- an online contest series through which children aged 6-12 have the opportunity to make their ideas come to life with the help of industry experts.
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April
2412:05 p.m.Digiday Dialog
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April
2412:30 p.m.Lunch Pickup