Newsjacking

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

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Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.

But the old "outbound" approach - sending a press release or PR pitch to hundreds of journalists via email doesn't work so well in a world of instant communications.

The new way to reach members of the media uses "inbound" PR - creating content that journalists are looking for as they write breaking news stories. I call this technique Newsjacking

Download Newsjacking-free-excerpt

I've teamed up with HubSpot (I'm on the HubSpot advisory board) to offer a free excerpt. If you haven't read my book, here is an opportunity to download a free excerpt of Newsjacking. Learn how to transform your PR from outbound to inbound.