Newsjacking: the book

 The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

Newsjacking on Kindle
Newsjacking on iPad

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Free Newsjacking book excerpt

 Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.

But the old "outbound" approach - sending a press release or PR pitch to hundreds of journalists via email doesn't work so well in a world of instant communications.

The new way to reach members of the media uses "inbound" PR - creating content that journalists are looking for as they write breaking news stories. I call this technique Newsjacking

Download Newsjacking-free-excerpt

I've teamed up with HubSpot (I'm on the HubSpot advisory board) to offer a free excerpt. If you haven't read my book, here is an opportunity to download a free excerpt of Newsjacking. Learn how to transform your PR from outbound to inbound.

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David Meerman Scott Newsjacking presentation at SXSW

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How to Newsjack


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David's iPhone and iPad apps


David Meerman Scott books


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