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Program

Monday, 7. Nov 2011   |   Tuesday, 8. Nov 2011   |   Wednesday, 9. Nov 2011   |   Thursday, 10. Nov 2011

8.00

Registration

Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

9.00-9.15

Conference opening

Speaker: Janus Boye (DK), J. Boye

9.15-10.00

Keynote: It’s 2021: Do you know where your digital stuff is?

Speaker: Cathy Marshall (US), Microsoft Research Silicon Valley

10.00

Break

10.15-11.00

Digital Marketing – The Digital Marketing Mix

Speaker: Michael Fienen (US), Pittsburg State University

Intranet – Employee adoption of a social intranet

Speaker: Claire Flanagan (US), CSC

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Online Communication – Content Strategy

Speaker: Lucie Hyde (UK), eBay Europe

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Online health – How the Web has changed the game in health

Speaker: Kent Bottles (US), Kent Bottles MD

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Standards & Technology – W3C update

Speaker: Olle Olsson (SE), World Wide Web Consortium (W3C)

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11.00

Break

11.15-12.00

Digital Marketing – Online Brand Management

Speakers: Martin Küchenthal (DE), LEMARIT | Ulrich Gröpke (DE), Wacker Chemie | Christian C Carlsson (DK), IBM

Intranet – Mobile access

Speaker: Dan Lewis (US), The Judge Group

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Online Communication – Online Communication at the European Commission

Speaker: Jan Høst Schmidt (DK), European Commission - Representation in Denmark

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Online health – Social media, mobile and a variety of platforms

Speakers: Abir Al-kalemji (DK), Odense University Hospital | Poul Jaszczak (DK), Herlev Hospital

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Standards & Technology – Open Source as a Strategy

Speaker: Kristian Norling (SE), Findwise

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12.00-13.00

Lunch

13.00-13.45

Digital Marketing – Social Media Marketing

Speaker: Philipp Gamper (AT), Swarovski

Intranet – Information and knowledge management

Speakers: Raymond Boissevain (NL), Ministry of General Affairs of the Netherlands | Edwin Mac Gillavry (NL), Dutch Public Prosecution Service | Michiel Hazen (NL), Sparked

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Online Communication – Trends and innovation

Speaker: Dirk Buursma (NL), Vodafone Netherlands

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Online health – Roundtable Discussion on Better Patient Engagement and Communication

Standards & Technology – How video works on the web

Speakers: Tenna Gaarde Falkenby (DK), TV2 | Katrine Emme Thielke (DK), Advice A/S

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13.45

Break

14.00-15.00

Expert panel discussion

Speakers: Cathy Marshall (US), Microsoft Research Silicon Valley | Janus Boye (DK), J. Boye | Michael Fienen (US), Pittsburg State University | Olle Olsson (SE), World Wide Web Consortium (W3C)

15.00

Break

15.15-16.00

Digital Marketing – B2B versus B2C: Targeting the Customer

Speaker: Louise Juhl (DK), Fritz Hansen

Intranet – Uniting your organization with a social intranet

Speaker: Anders Duus Østergaard (DK), Devoteam Consulting

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Online Communication – Less is more

Speaker: Rasmus Carlsen (DK), Region Zealand

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Online Communication – Social Media and Governance

Speaker: Simon Lande (UK), Magus

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Online health – Communicating with patients

Speaker: Line Berg Østergaard (CH), Zimmer

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Standards & Technology – Industry Progress

Speakers: John Pereira (AT), Salzburg Research | Niels Schmidt Petersen (DK), City of Aarhus - ITC

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16.00

Break

16.15-17.00

Digital Marketing – Panel discussion: Social, Mobile and Video – the Future of Digital Marketing?

Speakers: Christian C Carlsson (DK), IBM | Louise Juhl (DK), Fritz Hansen | Ulrich Gröpke (DE), Wacker Chemie | Volker Grünauer (AT), J. Boye

Intranet – Search

Speaker: Martin White (UK), Intranet Focus

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Online Communication – Measuring in a multichannel world

Speaker: Kristoffer Ewald, Guava

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Online health – smartphones – healthcare in your pocket

Speaker: Jens Ole Henriksen (DK)

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Standards & Technology – Moving to the cloud

Speakers: Graham Oakes (UK), Graham Oakes Ltd | Stewart Marshall (UK), Oxfam GB

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17.00

Break

17.15-18.15

Town Hall

Speaker: Janus Boye (DK), J. Boye

Join expert panellists in an engaging, fast-paced debate on key issues for 2011 and beyond.

18.30

Farewell Dinner

Location: Café Römer, Åboulevarden 50

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Contact

J. Boye

Nørre Allé 22

8000 Aarhus C, Denmark

+45 29 70 15 00

aarhus@jboye.com

Dates and location

J. Boye Aarhus 12

-

8-10 Nov 2011

Radisson Blu Scandinavia Hotel Aarhus

Aarhus, Denmark

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