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Audience Profiles
Smart, engaged, influential. Leaders in business, policy and life. Decision-makers and influencers. Politically active and influential. These readers come to Washington Post Digital every day.
- U.S.
- Outside the U.S.
- Washington, D.C.
- Mobile
20 million readers across the U.S.
63% more likely to be BDMs
57% more likely to be political influentials
34% more likely to be C-suite executives, owners or senior managers
View the U.S. reach and distribution page for the "how many?" and "where are they?".
Download the National Overview for this audience profile and why Washington Post Digital is a must-buy for national advertising.
Sources:Nielsen @Plan Q3 2012.
7.8 million readers outside the U.S.
50% professional/managerial*
54% BDMs*
37% influentials
View the international reach and distribution page for more about the size and location of our audience outside the U.S.
Download the International Overview for this audience profile and why Washington Post Digital is a must-buy for advertising worldwide.
* of those employed
Sources: Omniture SiteCatalyst, three-month average: Oct-Dec. 2012.; International User Site Intercept Study, May 2012
1.4 million readers in the Washington, D.C. DMA.
Washington Post Digital is a dominant medium for news and information in the Greater Washington area.
Review key points on how we cover those who live in, work in and govern from Washington in the regional reach and distribution page.
Sources: Scarborough Research, 2012 Release 2
5.9 million readers on mobile devices
More than three million mobile users point their devices to Washington Post Digital each month. Theyโre a premium slice of our broader audience: more educated, more influential, more business decision makers.
Download Connected: Wherever. Whenever. to read more about our mobile audience and why they point their devices to Washington Post Digital.
Sources: comScore MobiLens. Mar.-May 2012. three-month average