CommPsych 2013

Where:

36 College St
Sydney, New South Wales

  

  

When:

March 12, 2013 - March 14, 2013

  

  

Venue:

Pullman Sydney Hyde Park

Website:

bit.ly/commpsych13

Contact:

marketing@liquidlearning.com.au

Promocode:

Save $400 if you book and pay by the 21st December 2012 with our Value Plus Discount!

Deciphering and sorting through the many messages we receive as consumers every day is a difficult task, even more so for media, marketing and communications professionals. Essential to their role, is selecting the most effective channels and create a message which will cut through to an oversaturated market.

With the abundance in channels now available, on and offline, the choice and information can be overwhelming. The key to making the right decision is to have a good understanding of your audience and their media preferences. Knowing what they read or share, when they read it, and their preferences on marketing messages in that medium, can make or break your communications strategy.

Bringing together experts and professionals who have gained their knowledge through testing and years of experience, the CommPsych 2013 Forum will provide delegates an insight into the right approach for their brand. Hear from brand icons such as Google, Deloitte, Telstra, Foxtel, the Australian Red Cross Blood Service and more at CommPsych 2013 - the innovative forum for media and communication professionals seeking to deepen connections and improve conversations with their stakeholders.

This event is proudly supported by:

The Public Relations Institute of Australia
www.pria.com.au

Marketing Association of Australia and New Zealand (MAANZ)
marketing.org.au/

Digital Ministry
digitalministry.com/AU/home

and Social Media News.
www.socialmedianews.com.au

To view the brochure, click here: bit.ly/RS765o

Join your industry peers in the discussion and learn how to successfully capture the attention of your audience on the 12 & 13 March 2013, at Pullman Hyde Park Sydney, Australia.

To request more information or book your place at this thought-provoking event, contact Liquid Learning by email: marketing@liquidlearning.com.au, phone + 61 2 9437 1311, or visit the website: www.liquidlearning.com.au

EXPLORE
- The application of neuroscience and media psychology to deepen audience connections
- Formulating engaging communication strategies in a media rich, real-time environment
- Understanding media decision making, consumption and choice
- Sustain audience attention and participation in a cluttered media environment

FEATURED SPEAKERS
Henning Dorstewitz Global Communications and Public Affairs Manager
Google Australia and New Zealand

Vessa Playfair Head of Corporate Affairs and Communications
Deloitte

Adam Good Director, Digital Media and Content
Telstra

Professor Jim Macnamara Deputy Dean and Professor of Public Communication
University of Technology, Sydney (UTS)

Marie Kelly-Davies Director, Communications ? Australian School of Business
The University of New South Wales (UNSW)

Fiona Gillies Director, Public Affairs and Communication
Australian Red Cross Blood Service

Dr Travis Kemp Head, Leadership and Talent Director
Lee Hecht Harrison DBM

Dr Philip Harris Lecturer in Marketing
The University of Melbourne
Australian Chair
Neuromarketing Science and Business Association

Jessica Collins Corporate Affairs Manager
Foxtel

Isabelle Johnson Corporate Communications Manager
Ergon Energy

Kerri Anderson Corporate Communications Manager
Tourism Queensland

Reuben Aitchison Corporate Affairs Manager
Suncorp

Anthony Clark Group Manager, Corporate Communications
NSW Rural Fire Service

Dean Hargreaves Managing Director
DHA/UX

Paul Vittles Director
Instinct and Reason

David Donnelly Director and Head of Australian Consulting
Instinct and Reason

Dr Shane Moon Managing Director
Inner Truth

Elizabeth Duthie Director, Corporate Communications
Australian Taxation Office

Kirsty Jennings Senior Manager, Stakeholder Relations and Communications
National Australia Bank (NAB)

To view the brochure, click here: bit.ly/RS765o

To request more information or book your place at this thought-provoking event, contact Liquid Learning by email: marketing@liquidlearning.com.au, phone + 61 2 9437 1311, or visit the website: www.liquidlearning.com.au