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AIF Seminar Success
AIF hosted a group of seminars on Wednesday the 6th of February that tackled the topics of festival marketing on a shoestring, and the ins and outs of how to prepare for bad weather at festivals to avoid disaster.
The event was attended by over 80 delegates from across the live business, including representatives of London Jazz Festival, SWN Festival, Beggars Group, Standon Calling and Secret Garden Party.
The morning session panelists delved knee-deep into the murky waters of bad weather at festivals, or rather how best to prepare for it. Simon James of The Event Safety Shop mentioned "It is almost impossible to pedantically plan for every eventuality” however he...
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