Text Message Marketing: How To Do it The Right Way
Automated phone messaging, or text messaging, is becoming one of the most effective marketing and advertising tool. Before you can really explore the possibilities of what it can do to help promote your business, you have to know the proper and right way of text messaging marketing.
1. You have to do it the legal way. It is true that when comparing it to email messages, text messages get less spam messages. However, it does have bottom feeders wherein hackers can get into the SMS’s database and grab hold of all the mobile numbers in there to send out millions of messages. If you are seriously considering this type of provider, you might as well stop. You have to do it the legal way. Otherwise when caught, you will be subject to penalties as a text scammer.
2. Mix text messaging with traditional marketing. You cannot just go right up a customer and ask for his mobile number. Other than their social security number, most people are very wary disclosing their phone numbers. What you can do is to use traditional marketing to get hold of your prospective client’s number. How? For instance if you are a restaurant, you can leave a feedback form on the table top for your customer’s to fill in. Other than showing them that you value their opinions, you can also ask if they want to be informed regarding upcoming sale or promo events. You can also make use of your existing media advertising, web marketing strategy to get hold of mobile numbers.
3. It is better to give than receive. It is unsurprising that most people think the reason why you are texting (or calling) is because you want to market something. If you can change this thought into making them believe that you are texting or calling because you are giving them an exclusive access to something important or valuable, then you can be sure your text messages will be welcomed. A good example of this would be giving out free stuffs. You can start your text messaging campaign by offering the first 50 registered members something for free.
4. Focus on long term business opportunities and not just a one-time hit. Success in using SMS as a marketing tool does not happen overnight. Focus on long term business opportunities. Invest on text messaging campaigns that will bring you tremendous results in the future. As a matter of fact, successful entrepreneurs would tell you their success in text messaging is more towards better customer relationship than marketing. This is simply because customers can text in complaints or problems anytime. Personal communication is the key.
5. Text only when needed. Sending text to customers must be limited. If you send sms messages every day or every week, it can be quite annoying. Send only important notifications that your clientele will surely benefit.
Follow these guidelines and greater business opportunities will be within your fingertips through text messaging marketing.
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