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The editorial objectives of JMAR are (1) to advance knowledge and practice of the marketing at retail medium and (2) to serve as a bridge between the scholarly and the practical, each of which has a vital stake in what’s happening on the other side.
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world.
Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Coca-Cola, Energizer, Johnson & Johnson, McDonalds, Pepsi-Cola, Target, Walmart, and Wendy’s to name a few.