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The pace of change on the Web can often be measured in seconds, and there are so many new and unfamiliar technologies and business models, that is easy to forget that people have been talking, influencing, exchanging, buying, selling and investing for thousands of years. I continually marvel at the vast amount of business and technology-related content on the Web that adds up to little more than zero in terms of useful decision-making information. While there is plenty of market watching, people watching and general news coverage of the personal lives of Web celebrities, machinations of market leaders, and the feast-or-famine experiences of struggling startups, there is precious little guidance that technology business executives can readily apply to the critical strategic and tactical decisions that they face daily. The hype is good. The hype is necessary. It is entertaining. It creates buzz. It draws funding, and sometimes even customers. But, it is easy to get lost in the frenzy when what you really need is some good solid, no BS, analysis that cuts through the fluff and helps you win customers, generate revenue, and make your business a success.

The goal of this blog is to share knowledge and opinions that (I hope) will help executives at on demand software companies that create and deliver SaaS, PaaS and IaaS applications to critically analyze real-world, go-to-market strategies and tactics by applying sound business principles to the disruptive technologies that are reshaping our lives. So, if you see something you like, please say so. If you see something you don’t, say that too. And, most importantly, if you have something real to share, share it!

  • SaaS TCO : The Mirror Image of Total Cost of Service

    You've lowered TCO for your customer, now it's time to think about lowering Total Cost of Service (TCS) for your business. TCS is the total cost of delivering your service to a customer, and if you expect to run a profitable, cash-positive business it can only happen if your lifetime customer value exceeds TCS.

    posted in SaaS Blog, SaaS Economics
    by Joel York

  • The Software as a Service Sales and Marketing Machine

    SaaS companies must strive for reduced selling costs, increased marketing efficiency and tight sales-marketing integration to create a revenue machine

    posted in SaaS Blog, SaaS Marketing, SaaS Sales
    by Joel York

  • The SaaS Creativity Crisis : A Slumdog Millionaire Story

    I consistently find myself lamenting the dearth of creativity in the SaaS community. Too many SaaS applications that could be as exciting as the Internet itself, are offered up as enterprise software pushed through a browser,

    posted in SaaS Blog
    by Joel York

  • SaaS Metrics | Joel’s Magic Number for SaaS Companies

    One of the mysteries I hoped to solve in this SaaS metrics journey was the reality behind The SaaS Company Magic Number introduced by then Omniture CEO, Josh James

    posted in SaaS Blog, SaaS Metrics
    by Joel York

  • Calling All SaaS-Cloud Blogs

    I'm in the process of updating my blogroll, and I'd like to expand the SaaS-Cloud section. If you write a SaaS, Cloud, Startup, Sales or Marketing blog, or have some favorites that you read, besides Chaotic Flow of course, please leave a comment or send me an email. Looking for active blogs with loyal readers that deliver consistent, well thought out original content, and I'm happy to do a link exchange if your blog meets these criteria.

    posted in Cloud Blog, SaaS Blog
    by Joel York

  • SaaS Failures | The Recurring Revenue Mirage

    There is an argument that has been passed around the SaaS community that software-as-a-service requires a long runway to profitability

    posted in SaaS Blog
    by Joel York

  • What is SaaS? | Software-as-a-Service Myopia

    What is SaaS? Software delivered as a service? As in renting, not owning the software. Or, is SaaS a service layered over software? As in a complete solution, not a tool.

    posted in SaaS Blog
    by Joel York

  • Big Data | Thinking Outside the Firewall @Meltwater

    Big data is a by-product of the Internet and the ever increasing power of computers. Kind of like petroleum sludge.

    posted in Cloud Blog
    by Joel York

  • The Twisdom of Clouds

    This post is a throw down to see just how much cloud wisdom can be packed into a Twitter post of 140 characters or less. I did the best I could, but what have you got?

    posted in Cloud Blog
    by Joel York

  • Cloudburst Expected on Wall Street | Xignite Raises $10M

    When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at for the better part of the last three years, and I’m happy to announce that the company has successfully closed $10 million in B round funding.

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • The Cloud is Dead : Long Live the Cloud!

    I for one think that recent reports of the cloud's death are greatly exaggerated, and here is why...

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • Transforming SaaS: Accelerate organic growth

    Succeeding in SaaS requires a fundamental shift in sales and marketing mindset from push to pull revenue generation.

    posted in SaaS Blog
    by Joel York

  • Obscured by Clouds : Meaning vs. Marketing in the Cloud

    It seems that everyone is jumping on the cloud bandwagon. Cloud this, cloud that, everything cloud. But, I am concerned that all this unbridled rebranding and repositioning is obscuring the underlying technological and economic shifts which characterize this next stage of Internet evolution.

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • Crossing the Chasm in Software as a Service

    Most software executives are familiar with the concepts of using the "bowling alley" strategy in Crossing the Chasm. However, they may not be aware that this strategy has unique pitfalls when it comes to SaaS

    posted in SaaS Blog
    by Joel York

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