About Me

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My name is Joel York and this is my blog. I’ve been making and marketing B2B software for the better part of the last 15 years for a wide range of companies and products including SaaS, enterprise and shrinkwrap across an even wider range of industry sectors (financial services, B2B2C marketing, supply chain, security, predictive analytics, etc.). My professional passion of the moment is all things SaaS and cloud, and this blog is largely an outlet of expression in this area. The title itself is a double entendre (if it wasn’t as obvious as I had hoped) referring both to the messy and rapidly changing nature of this business as well as the sometimes messy and rapidly changing nature of my thoughts about it. Most of what you’ll see on this blog will be of a business nature, but just to get it out of the way, I’ll use the remainder of this space to tell you a little about myself personally. If you haven’t guessed already, I’m a techie at heart. I studied physics at Caltech and Cornell, at the time thinking I was going to be a theoretician…so much for that. However, I did permanently ingrain a strong scientific bent to my approach to virtually everything in life, both professional and personal (to my wife’s eternal frustration…or to put it in the words of my sister-in-law: “Joel, you have a theory about how to sh*t.”). If you’d like to see the rest of the professional story, you can read my LinkedIn profile. I am lucky to have been married for more than 20 years to my wife Christy who is a creative, intelligent and beautiful woman that I surely don’t deserve (and who has no problem telling me as much). Seen here with one of several insufferably cute dogs we have had. More dog pictures here for the cute dog lovers. In addition to her day job as an RN, she has an MFA in painting, so she also paints and creates really cool pottery.

We currently live in San Francisco, having taken the scenic route to Silicon Valley via Los Angeles, Chicago and New York City. We love to travel, which is good because my work has entailed quite a lot of it. Our personal favorites so far being India, Turkey and Japan (no offense intended if you are from a country other than these…I grew up in Texas, which unfortunately is not my personal favorite state either). If you want to know more, you’ll have to get to know me in person. So, feel free to contact me.

  • Crossing the Chasm in Software as a Service

    Most software executives are familiar with the concepts of using the "bowling alley" strategy in Crossing the Chasm. However, they may not be aware that this strategy has unique pitfalls when it comes to SaaS

    posted in SaaS Blog
    by Joel York

  • What is SaaS? | Software-as-a-Service Myopia

    What is SaaS? Software delivered as a service? As in renting, not owning the software. Or, is SaaS a service layered over software? As in a complete solution, not a tool.

    posted in SaaS Blog
    by Joel York

  • The Cloud is Dead : Long Live the Cloud!

    I for one think that recent reports of the cloud's death are greatly exaggerated, and here is why...

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • Cloudburst Expected on Wall Street | Xignite Raises $10M

    When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at for the better part of the last three years, and I’m happy to announce that the company has successfully closed $10 million in B round funding.

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • SaaS Metrics | Joel’s Magic Number for SaaS Companies

    One of the mysteries I hoped to solve in this SaaS metrics journey was the reality behind The SaaS Company Magic Number introduced by then Omniture CEO, Josh James

    posted in SaaS Blog, SaaS Metrics
    by Joel York

  • The Software as a Service Sales and Marketing Machine

    SaaS companies must strive for reduced selling costs, increased marketing efficiency and tight sales-marketing integration to create a revenue machine

    posted in SaaS Blog, SaaS Marketing, SaaS Sales
    by Joel York

  • Big Data | Thinking Outside the Firewall @Meltwater

    Big data is a by-product of the Internet and the ever increasing power of computers. Kind of like petroleum sludge.

    posted in Cloud Blog
    by Joel York

  • SaaS TCO : The Mirror Image of Total Cost of Service

    You've lowered TCO for your customer, now it's time to think about lowering Total Cost of Service (TCS) for your business. TCS is the total cost of delivering your service to a customer, and if you expect to run a profitable, cash-positive business it can only happen if your lifetime customer value exceeds TCS.

    posted in SaaS Blog, SaaS Economics
    by Joel York

  • Calling All SaaS-Cloud Blogs

    I'm in the process of updating my blogroll, and I'd like to expand the SaaS-Cloud section. If you write a SaaS, Cloud, Startup, Sales or Marketing blog, or have some favorites that you read, besides Chaotic Flow of course, please leave a comment or send me an email. Looking for active blogs with loyal readers that deliver consistent, well thought out original content, and I'm happy to do a link exchange if your blog meets these criteria.

    posted in Cloud Blog, SaaS Blog
    by Joel York

  • Obscured by Clouds : Meaning vs. Marketing in the Cloud

    It seems that everyone is jumping on the cloud bandwagon. Cloud this, cloud that, everything cloud. But, I am concerned that all this unbridled rebranding and repositioning is obscuring the underlying technological and economic shifts which characterize this next stage of Internet evolution.

    posted in Cloud Blog, Cloud Computing
    by Joel York

  • The Twisdom of Clouds

    This post is a throw down to see just how much cloud wisdom can be packed into a Twitter post of 140 characters or less. I did the best I could, but what have you got?

    posted in Cloud Blog
    by Joel York

  • The SaaS Creativity Crisis : A Slumdog Millionaire Story

    I consistently find myself lamenting the dearth of creativity in the SaaS community. Too many SaaS applications that could be as exciting as the Internet itself, are offered up as enterprise software pushed through a browser,

    posted in SaaS Blog
    by Joel York

  • SaaS Failures | The Recurring Revenue Mirage

    There is an argument that has been passed around the SaaS community that software-as-a-service requires a long runway to profitability

    posted in SaaS Blog
    by Joel York

  • Transforming SaaS: Accelerate organic growth

    Succeeding in SaaS requires a fundamental shift in sales and marketing mindset from push to pull revenue generation.

    posted in SaaS Blog
    by Joel York

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