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The UNWTO/South Africa International Summit on Tourism, Sport and Mega Events, which took place on 24 to 26 February 2010 in Johannesburg, was aimed at bringing together leaders of the global tourism community - one of the world's leading sectors capable of fuelling global economic activity, employment and confidence - to explore the impact of Sport and Mega-events on tourism. Conscious of the vital role of tourism in supporting resilience, stimulus and transformation to a green economy, UNWTO introduced a "Roadmap for Recovery" identifying how the travel and tourism sector can more effectively contribute to international and national actions in these three interconnected areas. Moreover, it is increasingly apparent that these events will not only have to respond to the changing global sustainability norms and development imperatives, but can themselves be powerful communicators and drivers of change.

Some 450 delegates composed of the world's leading experts, industry leaders and tourism ministers from 35 countries who attended the Summit have jointly intensified the emphasis on the global need for tourism sector success to boost global economies. One of the main outcomes of the Summit was the recognition of the need to continue working to understand better the impacts of mega-events in tourism. Proposals include issues such as greening guidelines for mega events, a knowledge repository on the management of mega-sporting events, and a rethinking of the way the costs and benefits of these events are evaluated.
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  • International Summit on Tourism, Sport and Mega Events
    • Background Note
    • Welcome Message
    • Programme (including Presentations)
    • Speaker Profiles
    • Final Report of the Summit (coming soon)
  • International Research Colloquium on Mega-Event Sustainability
    • Programme and Speakers
    • Final Report of the Research Colloquium
  • Sponsors and Partners
  • Newsletter
  • Press Release: Tourism and Mega-Events joining Forces to Stimulate Growth

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For further information, please visit www.tourism.gov.za or contact us at [email protected]
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