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What is a Content Strategy Worth?

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spacer Mark O'Brien
President
Read Mark's bioView all blog posts by Mark
June 14, 2011 by Mark
spacer At Newfangled, we talk a lot about content. We talk about why it's important, how to create it, optimize it, distribute it, share it, and generally how to milk it for all it's worth. What we don't talk about much is what it actually can get you, in dollars and cents, and I'd like to open up that topic here... more >

The Two Things about Website Measurement

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spacer Christopher Butler
Vice President
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June 14, 2011 by Christopher
spacer Last month, I keyboard-mashed a quick brain-dump of things I wish I could tell everyone about analytics, which was pretty much a reaction to a couple of troubling trends I've noticed within the realm of website measurement. First and foremost, troubling-trend #1 is the notion that data are meaningful in and of themselves. No. Wrong. I'll get to that in a moment. Troubling-trend #2 is the generally quantitative focus that really should be qualitative. That's why I wanted to start out with quoting Joshua Yaffa's piece on Edward Tuftehis (and Tufte's) indictment of us is, I believe, spot on. We are a hyperactively quantitative culture... more >

The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It

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spacer Christopher Butler
Vice President
Read Christopher's bioView all blog posts by Christopher
June 13, 2011 by Christopher
spacer I gathered our client services team and listed out the various disciplines involved in the web development processthe core stuff that we talk about with our clients every dayand asked everyone to think about and suggest The Two Things about each of them. It wasn't easy to do. There is a challenging clash at the heart of The Two Things: In order to be able to definitively identify the two things about a subject, you must have a deep expertise in it. But, someone with a deep expertise in a subject will naturally struggle with reducing it from the complex and nuanced field that they know to two short statements... more >

Resource Roundup: Things Agencies Should Know About

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spacer Christopher Butler
Vice President
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June 10, 2011 by Christopher
This week, I'm sharing a few things: A great piece on web tracking and privacy, thoughts on the future of innovation on the web, several posts from frog's DesignMind, and a video on design leadership... more >

How Our Website Integrates With Salesforce

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spacer Lindsey Barlow
Traffic & Marketing Coordinator
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June 2, 2011 by Lindsey
One of the main goals of our Salesforce implementation is to provide an accurate picture of each person who has interacted with us in some way. This is achieved in part through our database of leads, which is integrated with our website. Each time someone responds to a call to action on our siteregisters for a webinar, signs up for our newslettera new lead is pulled into Salesforce. This post will provide some detail about how our web forms integrate with Salesforce and why this integration is important to our business. more >
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Authors
Christopher Butler (309)
Justin Kerr (123)
Mark O'Brien (55)
Katie Jamison (20)
Chris Creech (15)
Steve Grothmann (14)
Dave Mello (14)
Lauren Walstrum (9)
Steve Brock (8)
Lindsey Barlow (1)
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Most Comments
"We are Latently Enslaved by Our Own Ingenuity" (34)
Christopher, 02/10/2010

Allowing Un-moderated and Anonymous Blog Comments (23)
Christopher, 04/09/2009

My Web Reading Process (21)
Christopher, 05/07/2010

Recently Commented
Brett: It is overwhelming! We set up a blog here at newfangled sometime back in 2006 and it took a few years before it started gaining some traction. ...
Christopher Butler, 06/09/2011

I am creator of a small jewelry business that generates most sales on a local level. I have felt overwhelmed by the possibilities for "connectedness" ...
Brett, 06/09/2011


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