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Autonomy Promote Customers
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Home > Solutions > Business Discovery > Social Media Analytics

Social Media Analytics

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Social Media Analytics Solution Brief
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Autonomy Social Media, powered by Autonomy IDOL, is unique in its ability to understand the one billion new messages, ideas, and exchanges that appear each week across social channels. It provides the only technology that empowers marketers to act in real time to adjust their strategy or messaging by extracting value from conversations or sentiments expressed in social media.

Too often, hampered by simplistic technology, businesses can only react to critical customer issues like product complaints or safety concerns after they have become a noticeable trend—either internally or publicly via media outlets. This approach fails to proactively address or prevent emerging issues because it relies on providing metrics on known keywords, topics, or phrases.

By leveraging the pattern-matching technology of Autonomy IDOL, Autonomy Social Media Analytics alerts businesses to issues, opportunities, and customer concerns well before they become a noticeable trend. It understands, in real time, both the context of social media data as well as the conceptual relationship the data has to its customers, brand, and products.

FeaturesBenefits
  • Optimizes performance and engagement with advertising campaigns
  • Increases revenue by proactively addressing emerging patterns impacting business and capitalizing on opportunities before competitors
  • Protects brand reputation and increases consumer confidence by identifying issues in real time before they escalate
  • Increases customer engagement by identifying the most critical conversations
  • Guides strategic product development
  • Understands Meaning: Recognizes and understands the meaning of social media—filled with slang, jargon, or even misspellings—in any language
  • Extracts Sentiments: Detects the sentiment of comments and proactively alerts or responds to negative content or complaints to avoid brand damage; can analyze sentiment to sub-sentiment level, (e.g. the same blog had positive comments on iPad, but negative on iPod)
  • Acts Ahead of Consumer Trends: Identifies issues, opportunities, and customer concerns well before they become a noticeable trend to enable marketers to adjust strategies and react to opportunities in real time
  • Social Awareness: Real-time trend, sentiment, and conceptual analysis of Twitter fire hose, news channels and other social media
  • Automatically Monitors All Social Channels: Monitors reactions to products and services to determine success or specific requirements for improvement
  • Meets Regulatory Requirements: Monitors, governs, and protects organizations across social media channels
 

Autonomy 1.800.835.6357

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Understanding all customer interactions, regardless of source, is the cornerstone to both effective marketing and world-class customer service. Autonomy’s solutions enable advanced understanding of customer data and therefore propel customer experience improvements.
spacer Diana Helfenstine,
SVP Operations

"By automatically analyzing, identifying and prioritizing the main concepts within a file, whether audio, video, or text, meaning based computing connects users to a range of related information contextually linked to the original text. This provides call center agents or business managers with valuable supporting material and even richer customer intelligence to apply to their business objectives."
spacer Keith Dawson.,
Research Analyst

"Autonomy has created a very robust search platform, popular with direct customers and OEM'd by multiple industry vendors."
spacer John Ragsdale,
vice president of technology research

"The integration we’ve done with Autonomy search, TeamSite and LiveSite has enabled us to harness the power of search, site data and content to accelerate our online success."
spacer Eric Soll,
Sales and Marketing IT Manager

"By using Autonomy Web Solutions to automate navigations and evolve legacy content, we reduced time-to-market by 50 percent and renewed our website quickly and efficiently. Moving forward, the new capabilities of Autonomy TeamSite and LiveSite will allow our marketers to create a more individualized online experience, without IT involvement, supporting even greater business agility and speed to market."
spacer Kozo Tsukada,
Manager, Content Systems, Solution Division

"Of all the software vendors we assessed, Autonomy provides the content infrastructure that will best allow our bank to develop multiple web initiatives simultaneously, collaborate across business teams, and deploy information quickly and easily."
spacer Chris Milner,
Sales and Communications Manager

"To address the increasingly complex content picture, global companies like TransUnion need to consistently provide more targeted content and deliver a relevant experience to increase lifetime customer value. Autonomy is addressing an important industry requirement by offering a solution that is designed to help companies adjust their strategy based on specific customer segments and preferences to improve the overall experience."
spacer Jerry Eichhorst,
Director of Global eCommerce

"With Autonomy, Arkema’s business users can now manage and deliver their own web content in a timely and efficient manner without reliance on technical assistance. This important capability has freed up our data processing resources to handle other high-value work."
spacer Jean-Pierre Asun,
Director of Data Processing

"Autonomy’s comprehensive suite of content management solutions have provided our company with a powerful alternative to manual processes that proved to be both costly and time-consuming. By enabling real-time web site updates, we are able to meet the time-sensitive demands of our highly dynamic industry."
spacer Jean-Pierre Asun,
Director of Data Processing

"Meeting user expectation is vital and, in keeping with that, our site is rapidly becoming not only a video-centric portal that builds on TV programmes, but also a platform for user interaction, where our audience can rate programmes and provide their own commentary. Autonomy has really helped us ensure our site content is current with news and editorial content that our viewers are really interested in."
spacer Sam McGregor,
Manager of New Media Technology

"Interactive areas on the Channel 4 site that encourage contributions from website visitors have become a vital part of enabling editors to understand the audience and appreciate their needs. Of course, that relies heavily on strong moderation capabilities in order that inappropriate content does not appear. That is something that TeamSite helps us control."
spacer Sam McGregor,
Manager of New Media Technology

"Meeting user expectation is vital and, in keeping with that, our site is rapidly becoming not only a video-centric portal that builds on TV programmes, but also a platform for user interaction, where our audience can rate programmes and provide their own commentary. Autonomy has really helped us ensure our site content is current with news and editorial content that our viewers are really interested in."
spacer Sam McGregor,
Manager of New Media Technology

"Autonomy has given us the tools to make business insight more actionable and align ourselves better with our customers' needs. We can anticipate what they really want through web analytics, then use Autonomy to deliver it proactively."
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