MobileFiller

By Carolyn Linck

We’ve all seen it happen – from cat memes to products that instantly become “must-haves” to diets and dance crazes to YouTube video sensations – some things in today’s culture seem to “catch on” and spread like gossip after a high school dance until they’ve been shared across social media platforms, featured on television talk shows and casually discussed about among friends and they become a part of our social fabric. But what makes these things “go viral” and earn a place, even if only temporarily, in pop culture while others are never embraced and shared? Continue reading →

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Posted in Carolyn Linck

Tagged Carolyn Linck, Commonwealth Club, Jonah Berger, mobilefiller, S.T.E.P.P.S., viral

By Carolyn Linck

According to a recent study by the University of Cambridge, researchers are able to glean a lot of personal information simply by analyzing the people, places, photos, statuses and pages you’ve “liked” on Facebook over the years. Potentially leading to a treasure trove of information for marketers and privacy concerns for the average user, the study used a dataset of more than 58,000 American Facebook users from 2007 to 2012. Traits such as race, age, IQ, sexuality, personality, substance use and political orientation were accurately predicted by researchers the majority of the time. Here are some of the interesting results of the study: Continue reading →

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Posted in Carolyn Linck

Tagged Carolyn Linck, Facebook, mobilefiller, personality test

By Olivia Narvaez

This past weekend, Austin, Texas, transformed into an epicenter of technology and entertainment for the South by Southwest (SXSW) conference. Every year, SXSW brings together the movie, music and tech worlds in a 10-day festival that illustrates the up-and-coming innovations of all three industries and more. Continue reading →

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Posted in Olivia Narvaez

Tagged Fandango, mobilefiller, Olivia Narvaez, SXSW

By Marla Kertzman

No doubt, we are living in a great time. On May 5, LinkedIn will celebrate 10 years since its launch. Amazing what a difference a decade makes.  More than a few folks thought Reid Hoffman was a nut with his vision to provide a place for people to make their resumes public. Today, professionals all over the world openly share their credentials. Continue reading →

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Posted in Marla Kertzman

Tagged Health, Healthgrades.com, Marla Kertzman, medical apps, mobilefiller, ratemds.com, vitals.com

By Alex Lattin

Recently, there have been large efforts to try and get people to start coding. Specifically, Code.org, a non-profit foundation dedicated to growing computer programming education, has ramped up this initiative and featured key influencers such as Bill Gates and Mark Zuckerberg as spokespeople. On the site, there are further quotes from founders and CEOs of companies such as Reddit, Zynga and Dropbox to celebrities and political figures like Chris Bosh, Ashton Kutcher and Mike Bloomberg, who speak to the significance of learning how to code. Continue reading →

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Posted in Alex Lattin

Tagged Alex Lattin, Code.org, mobilefiller

By Carolyn Linck

Only a few events capture the nation’s (and much of the world’s) attention — royal weddings, inaugurations, major sporting events and entertainment awards. By their nature, they attract large audiences and an abundance of media attention. In February we experienced two blockbusters: Super Bowl XLVII, with the San Francisco 49ers falling to the Baltimore Ravens, and the Academy Awards, with its impressive lineup of 2013 Oscar winners. With the explosion of social media use in recent years and the nearly 150 million people combined tuning into these events on television while participating in conversations about them online, marketers are taking notice in a new way – real time marketing.

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Posted in Carolyn Linck

Tagged Carolyn Linck, mobilefiller, Oreo, Oscars, real-time marketing, Starbucks, Super Bowl XLVII, Twitter

By Morgan O’Leary

The latest app craze seems to be centered on video apps like Cinemagram, Viddy, and Vine. No wonder, with Twitter recently unveiling Vine on Jan. 24. The launch generated buzz about the future of content creation and consumption on social media. In short, Vine allows iPhone, iPod Touch or iPad users create and post short video clips to Twitter and Facebook. Simply point your mobile device, touch the screen and the app records up to six seconds. At this link, you can check out some cool examples that chronicle the city of Hong Kong with a batch of the six-second videos. Continue reading →

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Posted in Morgan O'Leary

Tagged Android, Instagram, iPad, iPhone, mobilefiller, Morgan O'Leary, Vine