Brand & Capture

Keywords are the glue that bind most online services together. Finding the right keywords is directly tied to the core of your success online, and, if it is done incorrectly, your whole marketing campaign could go flop! Here, we discuss three parts of your marketing campaign that need extra focus on keywords and how to keep your efforts from backfiring. 

We know brands aren’t people, yet humanizing your brand is essentially a requirement for social media survival for brands today. Why? People want to do business with other people they like and trust—deliberate emphasis on people. Humanizing your brand, or basically reminding potential customers you have real people behind your brand, is just one way you can begin to earn that trust.

Looking for a surefire way to reduce form conversions and scare away your prospects? My guess is probably not; however, when you repeatedly ask prospects for the same information or present them with long conversion forms, that is exactly what you are doing.  Fortunately, marketing automation services, such as HubSpot, Eloqua, and Marketo, offer progressive profiling. While this is not a new technology, it is certainly one that is underutilized.