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March 25, 2013, 4:18 pm
Fashion Brands in China: Playing Mobile Catch-up
China Mobile estimates that it will spend almost $7 billion this year to finally complete development of its 4G iPhone-compatible technology. That’s more than a third of the telecommunications company’s entire 2012 spend. The two motivating factors for China Mobile are: (1) playing innovation catch-up to the country’s second and third largest players in the [...]
See moreAverage life of a U.S. mobile phone is 18 months.
Source: AppNewserWhat We're Reading Today: March 26, 2013
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March 22, 2013, 5:54 pm
Luxury Hotels Need Site Readjustment in China
With domestic Chinese travel projected to increase 25 percent over the next two years and outbound tourism expected to jump by even more (144 percent by 2020), the luxury hotel industry, unlike most luxury verticals, is all but assured healthy Chinese demand for the next several years, at least. Another Chinese consumer ‘sure thing’ is [...]
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March 21, 2013, 4:40 pm
L2′s Digital IQ Index®: China Hotels Supplement
Today, we released our first China Hotels Supplement, the fourth in a series of China-focused reports* that serve as addenda to our most recent Digital IQ Index®: China report. This installment benchmarks 17 global Hotel brands’ digital performance over the past year in China, by far the industry’s fastest-growing geographic region. In addition to rankings, [...]
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March 20, 2013, 4:49 pm
Coach: Most Digitally-Competent American Fashion Brand in China
Yesterday, we released our first Digital IQ Index®: China – Fashion Supplement, a report that benchmarks 27 global Fashion brands’ digital performance in the Chinese market. Of the 27 brands we assessed, just four were American: Coach, Calvin Klein, Diane von Furstenberg, and Ralph Lauren. Of these four, three scored “Feeble” Digital IQs. Only Coach, [...]
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2013-04-04
Social CRM: NY
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On Thursday, April 4, we will look at how prestige brands can capture data and i More
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