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Featured Work & Writing

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Editorial: PSFK Columnist

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Mashable: Retail & Social Media Column

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Universal Pictures – Snow White and The Huntsman

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Group Partners: Structured Visual Thinking and Frameworks

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ALDO Shoes: ALDO 40th Anniversary

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“Spiral Wizards are individuals with the ability to see over vast landscapes, seeing patterns and connections that others don’t notice.” – Don Beck


My Latest Editorial Posts

As a contributing author, I write for many online outlets, as well as write for myself. Here are my latest published works and thoughts from around the web.

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Interview: Richard Carter, Rolls Royce

22nd January 2013 by Macala Wright

Calm technology isn’t disruptive; in fact, the whole idea is to reduce distractions to our workflow without losing functionality. While calm technology does not necessarily jibe with most marketers—it’s at the heart of Rolls Royce’s innovation strategy when it comes to the next generation of technology found in the Ghost.

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5 Components Of Successful E-Commerce Sites

22nd January 2013 by Macala Wright

This article originally appeared on my PSFK business column.

The traditional customer conversion funnel is gone. In order to win the hearts and wallets of digitally savvy consumers, brands must create innovative experiences that are so delightful, entertaining, or genuinely useful their target consumers can’t resist coming back for more. Brands need to consider the following five principals when building a successful e-commerce presence. Here’s a look at five companies blazing digital trails.

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Three Things Effective Leaders Know

22nd January 2013 by Macala Wright

This piece originally appeared on PSFK.

My recent piece, Senior Leadership Must Change Its Tune, outlined focus areas that senior leaders must work on in order to build successful practices in this year. As senior leaders work on adapting to complex dynamics that makeup 21st century business issues, they must also work on themselves as individuals in order to solve the challenges they face.

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