in praise of sardines

Here's an excerpt from my introduction:

"We chose the name  for our restaurant because it synthesizes our philosophy about the dining experience into one word. Contigo means “with you” in Spanish. It implies connection, community, collaboration, and conviviality.

"We believe that the single most important facet of dining is connection: friends, neighbors and lovers sharing a meal together. We are humbled at the thought that the guests at Contigo on any given night will have chosen to spend their time with their companions at our restaurant over the thousands of other restaurants in this city. Our guiding mission at Contigo is do everything in our power to care for our neighbors as we would guests in our home. We want our team to anticipate and exceed our guests’ expectations – ensuring our guests’ comfort, anticipating their needs, and allowing them to have a good time. We want to offer our guests service that is casual, unpretentious and delivered with sincerity and warmth. We want you to be confident, technically precise and able to respond to any question or request.Your spontaneity, resourcefulness and adeptness are Contigo’s secret weapons.

"Contigo also implies community. Our restaurant participates in several communities. On the smallest level, we see Contigo itself as a micro community. We will all be spending a significant amount of time working together and our goal is to make Contigo as happy a place to work as possible. We believe that each member of our team plays a role in making Contigo as good as it can be. Contigo is also part of the Noe Valley neighborhood and, drawing the circle wider, a part of San Francisco. Our hope is that Contigo will become a Noe Valley and San Francisco gathering spot. On the widest level, our restaurant is part of the global community. We strive to walk softly on our planet and leave the earth a better place than we found it.

"Running Contigo or any restaurant is also a miraculous act of collaboration, a process involving countless people working together with the end goal of feeding our guests. Think about all the hands that built this restaurant, all the hands that grow our vegetables and catch our fish, all the hands that prepare the food, that serve our guests and wash the dishes.

"Finally, we strive to create a convivial ambience for our guests. The food and atmosphere of Contigo were inspired by summers spent in Spain, and in particular, Barcelona. We love the conviviality of dining standing up in small tapas bars hidden down narrow alleyways or perched on a stool at a kiosko< inside one of Barcelona’s bustling covered markets. Contigo’s open floor plan, counter seats, standing drink rail, kitchen that spills into the dining room, and outdoor patio were all designed to bring a taste of Barcelona to San Francisco."

 

We hope to see you all soon.

More news: we will be opening the last week in February instead of the 17th. We want to make sure our team is well trained and ready to roll.

We've received quite a few requests for reservations. We have decided to open without taking any reservations (unless you have more than 6 people in your party). When you walk in, Elan or Maz (our General Manager) will find you a seat. If there is a short wait, no worries. We'll soon be installing a standing bar rail where you can watch the action in the kitchen while sipping Cava and whetting your appetite with Catalan nibbles.

We are looking forward to having dinner with you soon. Very soon!

I shopped for a long time to find the right printer for Contigo's business cards and other print materials. I interviewed, I got samples, I got price quotes. I wanted a printer who cared not just about the quality of the end result, but the process. I wanted a printer with integrity.

I had nearly given up my quest when I asked Elan, my girlfriend and partner in Contigo, to try her hand. I pride myself in my research abilities, but I am a punter compared to Elan. Ask Elan to research a topic and she will have an answer — no, the best possible answer — for you faster than a chocolate bar melts on a hot summer day. Her discovery: A. Maciel Printing.

  For those who care about the environment, A. Maciel Printing (and their subsidiary greenpostcards.com) is the dream print shop. Thanks to A. Maciel, we can proudly proclaim that all of Contigo's business cards and postcards are printed on 100% post-consumer recycled content, chlorine free, uncoated paper with soy based inks. And that's not all. A. Maciel's print shop is 100% wind powered, their presses are twice as efficient as comparable presses, and their workers are unionized. Their delivery car? A Prius, of course. I heart our printers.

Best of all, A. Maciel's story is as sweet as one of Will Brokaw's gold nugget tangerines. A. Maciel is a family run business. When he started the shop more than 20 years ago, Alfonso Maciel Sr. wanted to make sure his kids would be safe running around in their dad's print shop. He and his wife did everything they could to eliminate potentially toxic chemicals from their print shop. Now their children are grown and they work beside their parents in their idyllic printshop that includes an awesome 50-year-old Heidelberg letter press.

We at Contigo feel fortunate to collaborate with a print shop that shares our passion for sustainable and environmentally responsible business practices. Thank you, A. Maciel!

I'm almost ready to answer the question I'm asked several times a day: when will Contigo open? This week's big news is that we have started hiring! Contigo's fantastic new General Manager starts Monday. Our first order of business is to set an opening date and time table. Stay tuned for details.

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