Toby Beresford

Toby is CEO of lightweight gamification platform Leaderboarded.

He was the 2013 founding chair of Gamfed.com - the International Gamification Confederation and organises the UK Gamifiers meetup.

As a gamification consultant he has hosted workshops and provided expert design guidance and evaluation on a number of projects. He is also available as a professional speaker and writer. Follow him on twitter @tobyberesford and
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I’ve really enjoyed reading Bunchball founder Rajat Paharia’s book Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. This is one of the best books on gamification I’ve read.   If you are planning an internal […]

I am introducing a new model called ‘lightweight gamification’ which is targeted at individuals and SMEs who want to run gamified programs but don’t have the time and resources needed to think through, build and roll out a heavyweight gamification […]

GamFed – the international gamification confederation for the promotion of best practices in gamification opens the doors of its website today. www.gamfed.com Sign up to be a member and start working with your peers to create a better gamification marketplace […]

The guys at Technology Advice have published a great infographic on the history of gamification. Great to see Chuck Coonradt in there! Toby BeresfordToby is CEO of lightweight gamification platform Leaderboarded. He was the 2013 founding chair of Gamfed.com – […]

Mastering Gamification: Customer Engagement in 30 days by Scot Harris and Kevin O’Gorman is written as a hands-on guide to running a gamification project for startup entrepreneurs, SME owners and marketing practitioners. The book’s strengths are in its step by […]

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