API strategies for disruptive digital sellers
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by David Chiu 29 March 2012 15:41 5 comments Print
- API strategies for disruptive digital sellers
Unless you’re Google, Netflix, or Twitter, you may have found it difficult to build or articulate compelling business cases for your API projects.
While conversations around this subject have long been dominated by how the big public APIs have forged new business models by opening up products and services to the world at large, the harsh reality for most companies is that copying this strategy is not necessarily the right thing to do.
Understanding the real value of APIs
In my previous post on becoming a disruptive digital seller, I mentioned that having the right kind of commerce API is one of the keys to thriving in