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It's All About the Data

Decision Intelligence
and Data Science

Centro maintains a granular historical record of every campaign we've executed since 2007. That data, and associated meta-data, play a central role in the software we build. Our goal is simple: turn the raw data into actionable information and intelligence. The end result is even simpler: more effective campaigns for your advertisers and agencies.

Technology and Engineering

Built on the twin pillars of Ruby on Rails and Java, Centro software leverages a modern SaaS 2.0 tech stack, a service-oriented architecture and machine learning. Our product suite is a marvel of efficient, high-performance, high-throughput software and systems engineering processing tens of billions of transactions per day at sub-millisecond latencies. These transactions are closely analyzed by Hadoop, Pentaho, neo4Js, R and some proprietary technologies that turn data into actionable insight. With RESTful APIs, we empower customers and partners and expand our ecosystem.

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