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27th–29th May Düsseldorf, Germany

Josh Brewer

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Josh Brewer is the Principal Designer at Twitter, an advisor/mentor at The Designer Fund, and co-creator of 52 Weeks Of UX. In 2012, Fast Company named him one of "fifty designers shaping the future of design."

He believes design is about relationships—at every level—and spends his time working to better understand and reinforce those connections.

Photoshop lies! And other sobering truths about Product Design

Tuesday, 28th – 16:00

Marshall McLuhan once said, "We shape our tools and afterwards our tools shape us." The tools we use to design digital experiences have a profound affect on our approach and our process. Photoshop (and tools like it) were originally used to make photos look better, more vibrant, and evoke an emotional response. Years later our tools have shaped us into midnight-oil burning pixel-tweakers, striving to produce a beautiful, static rendering that will ultimately be anything but static. Painfully, the most stunning comp is nothing more than a theory until you push real data through it.

Markup, presentation, and behavior are the foundational layers of digital design. Our tools have allowed us to play safely in the "presentation" layer for far too long. Designers need to learn code. Some need to learn the fundamentals of programming. And others still, would be wise to push the boundaries of what it means to express their designs in code.

This talk will dig into the sobering truths that come from working on products that millions of people use everyday and leave you embracing the fluidity of the medium we know and love.

On the Web
jbrewer.me
On Twitter
@jbrewer
Coverage
Video
Personal Song

All Speakers & Trainers

  • spacer Erik van Blokland Responsive Fonts
  • spacer Josh Brewer Photoshop lies! And other sobering truths about Product Design
  • spacer Mandy Brown How things change
  • spacer Blaine Cook Reinventing Online
  • spacer Meagan Fisher Designing for today's web: working in a post-psd world
  • spacer Brad Frost Atomic Design
  • spacer Aaron Gustafson Designing with Empathy
  • spacer Chris Heilmann Fixing the mobile web
  • spacer Jeremy Keith Beyond Tellerrand
  • spacer Kate Kiefer Lee Find Your Voice
  • spacer Harry Roberts Architecting Scalable CSS
  • spacer Elliot Jay Stocks Dealing with the fall-out
  • spacer James Victore Your work is a Gift

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