Consumer Marketing

4 Tools to Remove Fake Followers

|  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

Do you Rely on Gut Instinct Over ROI?

|  by admin

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

Improve Direct Mail Response with Personalized URLs

|  by Patricia Odell

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Closing the Gap Between Traditional and Data-Driven Marketing

|  by David Saef

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

5 Tactics for Advertising Your App on Twitter

|  by Kathy Pattison

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

Hashtags as Brand Engagement Tools

|  by Denise Lee Yohn (Forbes.com)

If you're using hashtags as brand engagement tools, this author offers case studies and ways to improve hashtag marketing performance.

Krispy Kreme Gets Slammed for KKK Promo

|  by Patricia Odell

Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.

Marrying Direct Mail and Digital: Special Report

- Digital Marketing

Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.

A Simple Process for Tackling Disparate Data Sets

|  by Josh Knauer

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

6 Ways to Light a Fire Under Digital Marketing

|  by Patricia Odell

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

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Marketing Tech a Growing Space

by Patrick Gorman - Marketing Technology

Hashtags as Brand Engagement Tools

by Denise Lee Yohn (Forbes.com)

A Simple Process for Tackling Disparate Data Sets

by Josh Knauer - Big Data

Krispy Kreme Gets Slammed for KKK Promo

by Patricia Odell - marketing blunders
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