Consumer Marketing

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

If you're using hashtags as brand engagement tools, this author offers case studies and ways to improve hashtag marketing performance.

Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.

Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.