January 30 / Blogging Insights

You Are Fascinating

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Everybody is talented, original and has something important to say.

I know. That idea is contradictory to what most people will tell you. Everyone is original? Everyone does have a talent? Yes. Every person does have a story to tell. Granted, some stories are flashier than others (especially if you’re an LA girl who marries a cowboy and moves to the ranch to raise cattle) but that doesn’t mean your life (in a tiny apartment in Paris) isn’t worth writing about.

Making something from nothing is daunting. Sustaining the life of your food blog requires commitment and inspiration. Some people turn to friends for creative encouragement. Others seek inspirational stimulation from a good speech, a well-placed sermon, a great movie, a beautiful piece of art, nature, or a workshop. It’s easy to miss the tiny voice of encouragement inside of you when there are plenty of people around feeding you information that cuts away at your self-confidence.

Don’t believe the voices that tell you that what you do isn’t special. You are.

“Remember these two things: you are talented, and you are original. Be sure of that. I say this because self-trust is one of the very most important things in writing.” –Brenda Ueland, “If You Want to Write”

Some notes on finding your voice:

  • On your way to figure out who you are, take notes. Show your readers—through words—who you are while you cook, shop, and do the things you enjoy.
  • Don’t try to write in a style you think WE want to read. Write the way you think.
  • Avoid easy, superficial or automatic language.
  • Your words should be true, tested inwardly, and based on something that means something to you.

A writing exercise:

  • Describe who you are when you go to the farmers market. Remember, it isn’t important that you go to the market. It’s who you are when you’re at the market. What makes you happy, nervous, excited, shut down?
  • Describe who you are when you go to the grocery store. What’s different about you in this place? Is there something that annoys you about the smell of your market? Does the spice/meat/international aisle freak you out?

Tell us: What inspires you to get honest and tell good stories on your blog?

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Brooke Burton is an Los Angeles-based restaurant consultant and hospitality expert. She is a freelance food writer, speaker, and co-author of The Food Blog Code of Ethics.