Feature Article
Responding to the Web: Q&A with Ethan Marcotte
Ethan Marcotte has been evangelizing responsive web design since coining the phrase in his breakthrough article in 2010. We caught up with him to find out what responsive means for brands and publishers today. more
Feature Article, Infographics
The 2014 FIFA World Cup Team Brand Index
For this month's feature we built a massive infographic analyzing which World Cup qualifying team has the brand to beat. more
Feature Article
Welcome to the Real Time Revolution (It’s Just Getting Started)
In a few short years, real-time marketing has taken the internet by storm. In this month’s feature, Spafax’s Katie Sehl finds out why marketers love it, why consumers don’t and whether we should expect a return to calm. more
Feature Article
The Business of Multiplatform: Q&A with M. Scott Havens
M. Scott Havens, former president of The Atlantic and now SVP digital at Time Inc., knows what it takes for legacy media to thrive in the digital (or is that mobile?) age. In this month’s feature, he tells us how. more
Feature Article
The Content Issue: How Publishers Are Working with Brands to Revive the Magazine Industry
Thanks to a revised business strategy that focuses on multiplatform and branded content, fashion and youth magazines are leading the publishing industry to a brighter future, writes Aliyah Shamsher. more
Feature Article
Should Coca-Cola Quit Its Content Marketing Journey?
When a dominant global brand goes all in on content, it’s hard not to assume it’s got it figured out. Social media expert Mark Higginson dives into the data behind Coca-Cola Journey and discovers some hard truths. more
Feature Article
The Land of Golden Opportunity: After Fifty Years of Military Rule, Myanmar Is Open For Business
As Myanmar ushers in a new era of political and economic freedom, foreign investors are lining up to spend. Columnist Kunal Sinha reports on the country’s transformation from a hermit nation to an emerging one. more
Feature Article
Making Music Multiplatform: Q&A with Pitchfork’s Chris Kaskie
Pitchfork Media is the reigning tastemaker of the alternative music scene. It’s also a multiplatform brand that’s innovating with advertising as much as it is with content. We spoke with president Chris Kaskie about the publication’s indie… more
Feature Article
Spirit of Greece: In the Face of Economic Crisis, a National Brand Aims for the Sun
Former Sparksheet editor Dan Levy travels to the edge of Europe to discover how Metaxa, a 125-year-old spirit brand, is reinventing itself as Greece’s great amber hope. more
Feature Article
Retail Reversal: The Unlikely Return of Brick and Mortar
If your retail brand isn’t omnichannel, it’s probably obsolete. But for a new crop of web-native retailers, old-fashioned brick-and-mortar is the hot new thing, reports retail expert Jeffrey Spivock. more
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