Right Media survives yet another corporate shakeup

The advantages of a corporate buyout are fairly self-evident, especially in the bank accounts of stakeholders. But, subject to the whims of a massive corporation, life at an acquired startup can get downright Hobbesian – nasty, brutish, and short.

New York-headquartered Right Media is no stranger to the passing fancies of high finance. Founded by in 2003, the company’s technology powers an advertising exchange, allowing digital advertising clients to reach a highly targeted audience.

In 2007 the company was acquired by Yahoo for $850 million – a purchase that remains one of the East Coast’s biggest tech sales – and Right Media’s technology continues to drive Yahoo’s display ad sales.

But when Marissa Mayer took the helm at Yahoo in July last year, there was speculation that she would be abandoning the company’s ad exchange.

Not true.

In September Ad Age reported that Mayer plans to invest “at least several hundred million dollars into Right Media”, reaffirming the company’s commitment to ad tech.

(Nevermind that these employees will not be working from home.)

With a vote of confidence like that, Right Media is expanding. They’re hiring for six positions in their New York office (and another four in San Francisco) – check out the details here.

Now go forth (and find the silver lining).

 

Nitty Gritty:

1651: Year Thomas Hobbes’ The Leviathan was published

11,500: Approximate number of Yahoo employees

67.3MM: # of Google results for “Marissa Mayer work-from-home”

 

 

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