Responsive text or truncated text in Mobile devices?
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I was reading this very interesting article on the use of responsive text to show only critical content on mobile devices by the use of responsive text to show one version for the web and one version for mobile devices. I was just wondering about whether this approach is appropriate and if it would be safe to assume that users would want some part of the content hidden from them or would it better to go for an approach where users are given a teaser of the content and then provided with a read more link to go and read the rest of the content.
mobile-web responsive-design adaptive-content
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Three big issues when you're considering how to deal with content on mobile devices, especially if you're trying to figure out how to re-prioritize content for different screen sizes or device capabilities. I've been calling this adaptive content, as a partner to adaptive design or responsive design.
I believe that the best way to support mobile devices is to rewrite content so it's shorter, better-written, less filled with jargon and fluff. It will also require putting more structure into content, writing flexible chunks that are designed for reuse. Doing this will create a good experience for mobile users—and for desktop users too.
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In her presentation at An Event Apart in Washington DC 2011 Karen McGrane discussed the need for structured content in Web sites. Following this there were lots of amusing tweets and retweets on twitter of the form:
Luke Wrobleski wrote up some notes on her talk in which he says:
Amongst 'solutions' he lists (from Karen's talk still):
So essentially what is being said that we should rethink our content strategy to allow it to be relevant for different target devices. I doubt there's a problem with 'more' links if relevant so that users can see there is a more detailed version of the content available. That fuller content can be provided in a more suitable reading environment perhaps (similar to Kindle for Android perhaps), but simple truncation of the full content is not the correct answer. Truncation rarely provides a useful standalone chunk and almost forces the user to hit 'more' where as more often than not, a well formed shorter chunk might actually be enough to get the message across to the extent that (especially a mobile) user needs. Data transfer JonW raised the topic of data transfer: A well structured content hierarchy might be able to push/pull only the right size chunk for the device, whereas truncation typically requires the full text and for the truncation to happen client-side depending on the space available to display on the given device. On this note (although I think we are more concerned with text in this question) embedded images alongside the text can also be sized correctly and appropriately for the chunk - or removed altogether - I'm not a fan of the responsive methodology for resizing images, since it does indeed download the larger image and scale accordingly (since scaling up looks ghastly).
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