• Codes & guidelines
  • Market research explained
  • Research resources
  • Research associations
  • Complaints & compliance
  • Professional Standards Committee

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Knowledge & Standards

Maintaining consumer trust is integral to effective market, social and opinion research. ESOMAR through its codes and guidelines promotes the highest ethical and professional standards for researchers around the world.

The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide.

In addition to the ICC/ESOMAR Code, the ESOMAR Professional Standards team also produces and promotes industry guidelines to assist researchers in addressing the legal, ethical, and practical considerations in fast developing areas such as online, mobile and social media research.

The Professional Standards team also manages the disciplinary procedures regarding complaints about members.

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ESOMAR Representatives

Representatives are part of a global team who further ESOMAR's mission to promote the value and use of opinion and marketing research.

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The ICC/ESOMAR Code

The ICC/ESOMAR Code on Market and Social Research promotes the highest ethical and professional standards

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Government Affairs

ESOMAR raises awareness about key legislative developments and provides regular updates and policy briefings to members and national associations.

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News

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Multimedia

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F.A.Q.

What are the key privacy issues in online research?
Can I make a complaint if an ESOMAR member does not abide by the ICC/ESOMAR Code?
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Contact

For further information contact ESOMAR Professional Standards:
professional.standards@esomar.org