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The UNWTO and the Government of Andorra, in collaboration with the parish of Andorra la Vella, succesfully organized the 8th World Congress on Snow and Mountain Tourism (9-10 April 2014).
Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing.
For two days, leading international experts were discussing the new strategies to be adopted for mountain tourism, with a special focus on the summer season, best practice of the development of new products for the summer season and the emerging mountain tourism destinations.
"The World Tourism Organization (UNWTO) has been long addressing the important issue of snow and mountain tourism. Since 1998 we have organized, in partnership with the Government of the Principality of Andorra, the World Congress on Snow and Mountain Tourism held every two years in this inspiring Pyrenees destination".
Mr. Taleb Rifai, UNWTO Secretary-General
Full Message
"This Congress is intended as a forum for discussion on the main points of attraction of mountain tourism.We will discuss the challenges posed by the seasonality of mountain tourist destinations such as Andorra, and the new potential of summer tourism in the mountains".
Mr. Francesc Camp, Minister of Tourism and Environment of the Governement of Andorra
Full Message
"The proposed theme for this edition is seasonality. This word, little known, is the key to the future of tourism in the country. It is clear that the snow is the main asset, but it is nonetheless true that the attractions the country has to offer to visitors should not be limited to the winter months. There should be something to do in Andorra all year through".
Mrs. María Rosa Ferrer, Consul Major of Andorra la Vella
Full Message
Latest news
15 Apr 14 Press Release |
Overcoming seasonality to support economic diversification – the case of mountain tourism The seasonal distribution of tourism activities is highly uneven in most mountain destinations, with the main turnover concentrated in the winter season in contrast with a clear decline of demand... |
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18 Apr 12 Press Release |
New technologies essential for the future of snow and mountain tourism A record 400 participants from 32 countries gathered in Andorra to discuss the strategies available to snow and mountain destinations, with a special focus on the role of new technologies. “New... |
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13 Mar 12 Press Release |
Congress on Snow and Mountain Tourism to advance the use of new technologies in mountain tourism Leading experts will discuss the new technologies that have emerged over the past years and their role in revolutionizing tourism marketing, as well as consumer behavior before, during and after a... |
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