Imminent Sex Brings Out Honesty, Sells Jeans

There's always that moment before the clothes comes off and the libido fuels bodily entanglement when the evening's white lies - proudly brandished solely to increase the liklihood bodily entanglement will actually occur - are corrected. There's something cleansing about imminent sex and those few precious moments prior to uncontrolled abandon that remove morning after guilt and make the encounter all the more enjoyable.

Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late.

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