World Map of Social Networks

August 2015: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data and other similar tools for double-check (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).

Just one difference since last December: Facebook has reconquered Latvia, beating Draugiem, the historical local social network.

Zuckerberg’s network, with near 1,5 billion monthly active users, is the dominant social network in 129 out of 137 countries analyzed. It has 496 million users in Asia (+47 million since last December), 311 million in Europe (+10 million), 213 million in USA & Canada (+5 million), 471 million in the rest of the world (+35 million in six months).

In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.
In China QZone still dominates the Asian landscape with 659 million users (+30 million users in 6 months). Meanwhile Instant Messaging apps are flourishing: QQ International has 843 million monthly active users and WeChat has 600 million monthly active users.

But what’s going on behind the first place? Which are the Facebook runner-ups? What would the world be like without Facebook?
Here’s the map showing the second ranked social networks in the most important nations (56 I’ve analyzed thanks to SimilarWeb and Alexa).
Instagram is the second social network in 35 countries, from US to Australia. Twitter is struggling for the leadership in 13 nations, especially in Europe.
Odnoklassniki is 2nd in Russia, Israel and German. Linkedin in India and UAE. Reddit is strong in Canada and Denmark. VKontakte is 2nd in Czech Republic while Facebook is fighting Twitter in Japan.

[Versione italiana dell’analisi di agosto 2015]

Tweet

///////////////////////////////////////////////////////////////////////////////

December 2014: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data and other similar tools for double-check (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).

Two important differences since last August:

– Twitter has conquered Japan, according to Alexa and GlobalWebIndex survey

– Facebook is losing ground in Latvia, too, where Draugiem, an historical local social network, is gaining traction

Zuckerberg’s network, with 1,393 billion monthly active users, is the dominant social network in 128 out of 137 countries analyzed. It has 449 million users in Asia (+39 million since last August), 301 million in Europe, 208 million in USA & Canada, 436 million in the rest of the world (+74 million since last August).

In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.
In China QZone still dominates the Asian landscape with 629 million users. Meanwhile Instant Messaging apps are flourishing: QQ International has 829 million monthly active users and WeChat has 468 million monthly active users.

This time I’ve also tracked the first 3 social media used in some countries. As you can see in the table below, Twitter is the second social network in almost all countries, except in Denmark and India. Linkedin is the closest competitor.

BUY ART PRINT

[Versione italiana dell’analisi di dicembre 2014]

Tweet

///////////////////////////////////////////////////////////////////////////////

August 2014: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data and other similar tools for double-check (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).

Two important differences since last December:

– in Iran, where State censorship towards western social media is still strong, there was a change of habits: Facenama took the place of Cloob

– Facebook conquered two new territories: Latvia, dethroning Draugiem, and Moldova, where Odnoklassniki was the leader. So now Zuck is the “king of Europe” and he also has a bridge to Russian countries, where local networks are still preferred.

Facebook, with 1,317 billion monthly active users, is the dominant social network in 130 out of 137 countries analyzed. It has 410 million users in Asia (+42 million since last December), 292 million in Europe, 204 million in USA & Canada, 362 million in other countries.

In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.
In China QZone still dominates the Asian landscape with 645 million users, followed by Siina Weibo with 503 million registered users (not active users). Meanwhile Instant Messaging apps are flourishing: QQ International has 829 million monthly active users (+1% YoY) and WeChat has 438 million monthly active users (+57% YoY).

BUY ART PRINT

[Versione italiana dell’analisi di settembre 2014]

Tweet

///////////////////////////////////////////////////////////////////////////////

December 2013: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).

A few differences since last June but a lot since June 2009. Zuck’s baby is the dominant social network in in 128 out of 137 countries analyzed: in the latest months Facebook lost Kyrgyzstan, but stole Syria from Maktoob.
Facebook has now 1,189 billion monthly active users, but it is growing less rapidly than before (it has added just 34 million active users in 6 months). 351 million users in Asia, 276 million in Europe, 199 million in US & Canada, 362 million in remaining countries (according to Q3 2013 Earnings)

In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.
In China QZone still dominates the Asian landscape with 623 million users, but its growth is slowed by Instant Messaging apps like QQ International (815,6 million monthly active users) and Weixin aka WeChat (271,9 million monthly active users), both owned by Tencent.
In Iran, where it’s hard to access Facebook due to state censorship, the leader is still Cloob.

BUY ART PRINT

BUY MY BOOK “Social Media ROI” (in Italian)

[Versione italiana dell’analisi di dicembre 2013]

Tweet

///////////////////////////////////////////////////////////////////////////////
July 2013: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (Google Trends for Websites was shut down on September 2012).

Small differences since December update but a lot since June 2009.
Facebook has now 1.155 billion monthly active users. More than 100 million users in 6 months. Africa + Latam are the largest continents with 346 million users, Asia 339 million, Europe 272 million, US & Canada 198 million users (according to Q2 2013 Earnings)
It’s the dominant social network in in 127 out of 137 countries analyzed: in the latest months Zuckerberg’s Army lost Latvia where Draugiem has 1.282.366 registered users, but won South Korea from QZone.

No significant movements in the rest of the world. In Russian territories V Kontakte and Odnoklassniki maintain the same positions.
In China QZone still dominates the Asian landscape with 611 million users (+10%), followed by Tencent Weibo and Sina Weibo.

In Iran, where it’s hard to access Facebook due to state censorship, the leader is Cloob.

BUY THE POSTER

BUY MY BOOK “Social Media ROI” (in Italian)

[Versione italiana dell’analisi di giugno 2013]

Tweet




///////////////////////////////////////////////////////////////////////////////
December 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (Google Trends for Websites was shut down on September 2012).

Facebook with 1 billion active users has established its leadership position in 127 out of 137 countries analyzed. One of the drivers of its growth is Asia that with 278 million users, surpassed Europe, 251 million, as the largest continent on Facebook. North America has 243 million users, South America 142 million. Africa, almost 52 million, and Oceania just 15 million (source: Facebook Ads Platform). In the latest months Zuckerberg’s Army conquered Armenia, Kyrgyzstan, Latvia and Vietnam (update: my data are about visitors, but I’d like to report that Draugiem’s spokeperson told me that they have 1.2 million members in Latvia. Facebook Ads claims 400K members)

In Russian territories there was a long battle between two main local players: V Kontakte and Odnoklassniki. According to Alexa the first is gaining ground and now has 190 million registered users.

In China QZone still dominates the Asian landscape with 552 million users, followed by Tencent Weibo and Sina Weibo. Since the latest update QZone has also conquered South Korea.

In Iran, where it’s hard to access Facebook due to state censorship, the leader is Cloob.

BUY THE POSTER

BUY MY BOOK “Social Media ROI” (in Italian)

[Versione italiana dell’analisi di dicembre 2012]

Tweet




///////////////////////////////////////////////////////////////////////////////

June 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & Google Trends for Websites traffic data*.

Facebook with more than 845 million active users has established its leadership position in 126 out of 137 countries analyzed (in this edition I’ve added Uganda).

Europe is the largest continent on Facebook with 232 million users, North America has 222 million, Asia 219 million users (Facebook Ads Platform).

Countries where Facebook is not the leader:

– Russian territories where there is an ongoing battle between the two main local players: V Kontakte and Odnoklassniki.

– China where QZone claims 560 million users, followed by Tencent Weibo (337 million) e Sina Weibo (334 million).

– Iran where it’s hard to access Facebook due to state censorship

– Vietnam and Latvia still likely to use local social networks: Zing and Draugiem respectively

Caveat: Google+ stats are not displayed by Google Trends for Websites

Concentration of social networks around the world (animated map) from 17 different top social networks to 7.

Top 3 Social Networking Sites (June 2012 – according to Google Trends for Websites)

If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter.