Brand & Capture
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Do Healthcare Companies Need Email Marketing?
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Do Healthcare Companies Need Email Marketing?
The healthcare sector has always run by its own set of rules for marketing—because it has to. As one of the most heavily regulated industries, it isn’t always possible to follow the same marketing trends as, say, the retail industry. Some ROI-generating methods other businesses have adopted simply won’t work for the healthcare market.
Given that nearly 74 percent of marketing emails by healthcare companies remain unopened, you may assume email is one of those things that doesn’t work. But you’d be wrong.
Is Your Hospital Marketing Designed to Speak to Your Target Personas?
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Is Your Hospital Marketing Designed to Speak to Your Target Personas?
Your website, your content, your social media platforms—none of them are for you. This seems obvious once it’s pointed out, but many a marketing plan or website has been built with a hospital and its main stakeholders all intent on what they want out of it, instead of thinking through what their audience needs.
To create the kind of marketing that speaks to the people you want to get through those hospital doors, you have to get inside their heads and really think about what they need. That’s what personas are for.
How to Make the Switch From Outbound to Inbound Sales
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How to Make the Switch From Outbound to Inbound Sales
Inbound marketing was introduced in 2005 as little more than a tantalizing theory. Today, it’s a staple strategy that’s become so effective that over 80 percent of all businesses practice it to some degree. It was only a matter of time before sales started feeling the winds of change … and that time is now. The latest prediction is that inbound sales will fully replace outbound sales in B2B exchanges within the next five years.
How 3 Companies Devised a Winning Content Distribution Strategy
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How 3 Companies Devised a Winning Content Distribution Strategy
One of the greatest challenges content marketers face today is publishing enough content to fuel their campaigns. A Forrester study offers a solution: “Step down content production and step up content distribution.” It seems that many companies are doing too much of the former and not enough of the later. As a result, their content isn’t reaching enough people.
4 Steps to Developing Quality-Control Reviews for Healthcare Content
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4 Steps to Developing Quality-Control Reviews for Healthcare Content
Many healthcare marketers today understand the importance of making content a priority, focusing on both quantity and quality. In fact, your marketing team might be working on a lot of great ideas for content, including stories of hope, discovery and triumph. But as you begin to develop your content strategy in greater detail, you may suddenly feel crippled by a fear of failure.
6 Easy Ways to Boost Your Marketing Productivity in 2016
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6 Easy Ways to Boost Your Marketing Productivity in 2016
Take a look at your to-do list. Do you need a set of binoculars to see the last item? I know I do.
As marketers, we’ve got a lot on our plates—juggling clients, team meetings, revisions, even more revisions and constantly changing trends.
Add to that the constant quest to find the next best creative concept or idea, and it’s a wonder our brains aren’t melting out of our ears.
So how can we keep our brains from melting while dusting the cobwebs off the ends of our to-do lists this year? Grab your cup of coffee and read on for some ways to boost your marketing productivity.
Client Growth Story: Harnessing Humor for a Huge Lead Conversion Win
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Client Growth Story: Harnessing Humor for a Huge Lead Conversion Win
Imagine creating engaging copy that converts large amounts of leads—for automatic control valves manufactured for the global water industry. Not. Easy.
But it is possible with a little wit, a lot of expertise and an understanding of the voice that will resonate with engineers—who also happen to be humans with a great sense of humor.
Here we take a look at how Singer Valve, a global manufacturer of automatic water control valves, used inbound marketing methodologies and content marketing best practices to achieve a 52 percent landing page submission rate and other impressive lead conversion stats for big growth in 2015.
Crummy Leads? 5 Lead Generation Fixes For Your Technology Company