Brand Matters: What are the reasons to rebrand an organization?

In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.

• Blogs
• Clive Rohald

Kevin Krone, CMO of Southwest Airlines, on conquering complexity for employees and customers

Margaret Molloy continues her conversations with top CMOs – this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.

• Blogs
• Margaret Molloy

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Welcome to the new Hewlett Packard Enterprise

In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.

• Blogs
• Melissa Stavrides

The importance of being simple

What’s the key to building a better brand experience? Simplicity.

• Blogs
• Margaret Molloy

SMPL Q&A: Four questions on employee engagement with Ben Osborne

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.

• Blogs
• Ben Osborne