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01 2012

Build a Winning UX Strategy from the Kano Model

By Jared M. Spool

To kick things off we're delighted to introduce our first UXmas goody for 2012. A free virtual seminar entitled "Build a Winning UX Strategy from the Kano Model", generously provided (and presented) by Jared Spool of User Interface Engineering (retail value $129).

The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to design today.

  • The virtual seminar (Recording; 90 mins; requires Adobe Flash)
  • The accompanying handout (PDF; 16 Mb)

Want to see the whole 100+ UIE Virtual Seminars? Check out the UIE Virtual Seminars website for all the details.

About the author

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Jared M. Spool

Jared M. Spool is the founder of User Interface Engineering, the largest usability research organisation of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Follow @jmspool on Twitter

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