Q&A with Matin: face oils

willa’s beauty director Matin shares why face oils are the key to great looking skin (no greasiness—we promise). These natural botanicals lock in moisture, fight acne and make your skin healthy and radiant.  Why are face oils so beneficial to the skin? Healthy oils are amazing for achieving a radiant complexion. They are packed with … Continued

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Beauty and Brains: What’s in Your Products

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Education, Empowerment, and Awareness are the words which propel us at willa. One of our core goals is to address the growing need of young people to develop an understanding of what they are putting on their skin and in their bodies. Most of us like to assume that the products on the shelves of … Continued

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TAGS: awareness, beauty and brains, empowerment, regulation, safety, skincare industry, toxic chemicals

A Message from our Founder + CEO ♡

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I started willa because I didn’t want my daughter or other young women to repeat my skincare story.  When I was Willa’s age I got way too much sun and used harsh chemicals on my skin.  I mistakenly believed it was good for me.  But after skin cancer on my face at 29, and permanent … Continued

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Letter from the Editor: August Edition

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Less than 4 weeks to the new school year and I’m already stressing out about getting stressed out (as thus illustrated in the eloquent tumblr post below). As much as I adore the whole idea of kicking back and relaxing during summer, I’ve realized that some work must get done now in order to spare … Continued

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TAGS: de-stress, organization tips, school, stress, willa doss, willa makeup, willa skincare, willagirl

#HealthyEats Avocado Toast

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Meet Hollis, one of our current willa interns – you may recognize her from some of some of our older Instagram and blog posts, because this is her second summer with us! She’s a rising sophomore at Harvard, where she’s also on the varsity water polo team. As an athlete, she knows how important it is to … Continued

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Smart Beauty 101: willa’s Acne 3-Step

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Hey willagirls, We’re so excited to introduce the newest edition to our Smart Beauty 101 series with our intern, Amanda! Check out this video to hear her talk about why our Acne 3-step is a product that is not only effective, but also good for you and the environment. Enjoy! xoxo, the willa team  

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TAGS: acne 3-step, acne treatment, benzoyl peroxide, chemicals in beauty products to avoid, chemicals to avoid, clear skin, pimples, salicylic acid, skincare, smart beauty 101, willa, willa intern, willagirl

Drum roll please….

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While we firmly believe that your skin is your best makeup, sometimes the giant pimple that has you running to hide under the covers is a genetic inevitability, or your late nigh watching hours of Netflix is evidenced by the dark circles under your eyes. We can totally relate, and now we’ve got you covered. … Continued

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TAGS: best concealer pen, concealer pen, Matin Maulawizada, out of sight concealer, willa, willa makeup, willa skincare, willagirl

Smart Beauty 101

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Meet Amanda, a rising senior at Vanderbilt University and a current willa intern! You’ll be seeing videos from her in the coming months to help educate you on the importance of a safe beauty routine. We thought you’d like to know how she got her start and why she’s so passionate about you making smart … Continued

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TAGS: chemicals in beauty products to avoid, chemicals to avoid, safe alternative beauty, smart beauty 101, willa intern, willagirl

Sun Survival

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At willa, we believe your skin is your best makeup™, so you need to take care of it everyday – and one of the most important parts of keeping your skin beautiful is protecting it from the sun! The reason Christy and Willa created willa is because Christy had skin cancer at 29, and didn’t … Continued

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TAGS: skin cancer, skin damage, summer, sun burn, sun protection

The Art of Flying (on a plane, that is)

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As school is finally coming to an end, the excitement of summer travel adventures is all I seem to have on my mind (which is a slight issue since I still have a few more finals next week).  Whether your flight is two hours or twelve, the time you spend on the plane can either … Continued

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TAGS: airport water bottle, blog, essentials, flight, flying, music, shoes, snacks, socks, summer, travel, travel essentials