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FRESHMELTWATER.COM » ABOUT FMW

ABOUT FMW

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Established in 2006, Fresh Melt Water is a fully-integrated design, printing and sales outfit that draws its strength from a commitment to local, individually crafted style. With a distinctly DIY approach, FMW combines original graphics with classic pop culture images to produce a collection that is at once tongue-in-cheek and culturally relevant. The Fresh Melt Water Shop, located in Philly’s Northern Liberty’s neighborhood, serves as ground zero for all new designs, including the “Bert Lorenzo” Collection — an innovative fashion project in which vintage garments are re-purposed with experimental over dyes. Periodically, FMW also invites like minded artists to work on limited editions and capsule collections.


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Fresh Melt Water’s Bert Lorenzo collection took shape in 2007. Originally conceived by FMW and Too Young Collection as a way to re-purpose vintage garments, the Bert Lorenzo collection has grown into an integral part of the Fresh Melt Water brand. Consistent experimentation with over-dye techniques has lead to a growing and diverse selection of wares. From button downs to custom shorts, the Bert Lorenzo collection delivers new life to old clothes.

All pieces are designed and printed in Philadelphia, PA.

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