spacer
Archives: Go:
spacer
Get Seen Advertise Here

spacer

spacer

November 14, 2006

spacer The Baxter Makeover

spacer You know how people tell you not to judge a book by it's cover? You know why people tell you that? Because everyone judges books by their covers. So sometimes it pays to change your cover.

That's right, I'm talking about the Baxter of California packaging update which launches this Wednesday November 15th. Click on the image to the right to see an example of the new look. Is that ascii art on the side? Nice.

According to this men.style.com article:

Baxter is scrapping its current logo (introduced just five years ago) and going with a more current—i.e., self-consciously old-fashioned—look. The change is "completely aesthetic," admits company president Jean-Pierre Mastey. "Our old packaging said 'apothecary,' but we wanted a design that looked more 'lifestyle.'" Or, as Chris DiGiacomo, whose firm, Digi-Akimo, crafted the redesign, puts it, "The new look should appeal to people who are buying $200 jeans and limited-edition sneakers."

Well, I'm not buying $200 jeans, but I want to look like I am. Are you starting to get it now people? Lifestyle!

Read More in: Baxter | Brands

Share this Article with others: spacer

Related Articles:

  • Baxter of California Saves You 20% - Dec 18, 2008
  • Baxter of California Saves the World's Financial Markets - Sep 29, 2008
  • Take Advantage Of More Fathers Day Specials - Jun 10, 2008

Came straight to this page? Visit Shaving Stuff for all the latest news.

Posted by Russell Neufeld at November 14, 2006 8:09 AM

spacer

Comments

Post a comment









Remember personal info?




Please enter the letter "e" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.

Email This Entry: The Baxter Makeover
Email this entry to:


Your email address:


Message (optional):


spacer
spacer Mailing List
Enter your Email


Powered by FeedBlitz
spacer Subscribe - RSS
spacer
Syndicate this site
spacer
spacer
How do I subscribe?

spacer spacer

Site Navigation
Home
News Archives
About Shaving Stuff.com
Advertising
aMENity
Anthony Logistics
Back Shaving
Barbasol
Baxter
Beards
Billy Jealousy
Blogpire News
Blogs and Websites
Body Tools
Bold For Men
Brands
Braun
Brave Soldier
Bump Patrol
By142
Celebrity Facial Hair
Cremo Cream
Deals
Details for Men
Electric Shaving
Elemis
eShave
General News
Gentlemen's Refinery
Gillette
Head Shaving
Heavy Duty
Humor
Ikhala
Jack Black
John Allan's
Kenmen
Kiehl's
King of Shaves
L'Occitane
L'Oreal
Mailing List
Maine Shave
Manscaping
Matte For Men
MenScience
Mensgroom
MenU
MiN
Molton Brown
Moustaches
Musgo Real
Nickel
Old School Shaving
Old Spice
Origins
Pacific Shaving
Peter Thomas Roth
Philips Norelco
Proraso
Pubic Shaving
Regular Shaving
Remington
REN
Reviews
Ritual
RSS
Schick
Sharps
Shaving Accessories
Shaving Creams & Gels
Shaving Gifts
Shaving Oils
Sports
Straight Razors
The Art of Shaving
The Common Man
The Man
Toys
Urth
Video
Zia for Men
ZIRH

spacer

spacer

Archives
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.