Beyond Usability: Increasing conversion with persuasive design

General, User Experience | 22/07/2011 at 4:49 pm | Comments Off

We are very proud to have been one of four official sponsors of the first FutureCommerce conference, delivered in partnership between MEN Media and How-Do, earlier last week.

Held at the Bridgewater Hall, the event looked to find solutions and identify opportunities within new digital marketing channels.

The day covered identification, acquisition, conversion and retention with keynote speakers and specialist workshops delivered throughout the day.

Our workshop was on the topic of  Persuasive Design (also known as “PET”), introducing some of the key concepts and techniques of PET and showing how PET builds on the solid foundations of traditional Usability, turning your website’s “can do” user experience into a “will do” user experience.

In addition to this overview of key PET techniques we also presented a short case study, demonstrating how PET techniques can be applied during the design stage to create an engaging and persuasive advertising component.

And because no good demonstration is complete without showing how things can be applied badly, we also showed the attendees how some of these PET techniques are already being used for evil.

To thank our attendees for making it such a great day (and for those of you who missed out!) here’s a copy of the presentation we delivered.

Beyond Usability: Increasing conversion with persuasive design

  • Overview of Persuasion, Emotion and Trust (PET)
  • Case study – PET in action
  • The power of the Dark Side – using UX for evil
Beyond Usability: Increasing conversion with Persuasion, Emotion & Trust

Adobe vs Apple – Round 3 – Ding Ding, Tick Tock

General | at 12:31 pm | Comments Off

I, like a fair few others, was very excited about downloading and installing OSX 10.7 Lion this week. Which got over 1 million downloads in 24 hours. It boasts some cool new features; Full Screen mode for apps, multi touch gesturing, Launchpad, etc. But as an Adobe creative suite user, I was also concerned about compatibility with my shiny new OS. My concerns were validated after reading a “Known Issues” article from Adobe.

It looks like the Flash Player Platform has escaped relatively unscathed from the update – with rumours that video/hardware acceleration would be disabled have been debunked. Yet the authoring side of the Flash runtime hasn’t been as lucky…Flash Builder 4.0 straight up won’t work, and according to Adobe they’re not going to do anything about it. If your running Flash Builder 4.5 (Buritto) it will run, but Adobe Recommends its users don’t upgrade to OSX 10.7. Java runtimes will also need to be manually installed as “applications may behave inconsistently”

Adobe changed their terms of service with the release of CS5.5 to a subscription based system and only now after the official release of OSX Lion have decided to “investigate” which features make sense for their customers. Is this just a shallow attempt from Adobe to force users to upgrade so it will work on their new OS or is it an arrogant attack from Apple by disabling key features like the Java runtime?
The battle continues….

- Jono

Mobile yet? Your customers are

General | 19/07/2011 at 2:26 pm | Comments Off

Eric Schmidt (from Apple and Google fame) has been quoted as saying ‘If you don’t have a mobile strategy you don’t have a future strategy’.

With access to the internet via a mobile device set to take over desktop internet access in 2012 – it’s a simple argument.

We were fortunate to have a thought-piece published in The Drum this month which shares our view on Mobile Strategy – and the importance of mobile web vs native apps.

Take a look!

Read the full article here (PDF)

Code On The Panel For Mobile Monday Manchester

General | 15/07/2011 at 10:29 am | Comments Off

With mobile being tightly woven into the fabric of Code, it was with great honour that Mobile Monday Manchester’s organisers approached Code to join the panel and lead a discussion on Mobile Web Vs Native Apps.

The panelists included our very own Ste Brennan, Brendan Dawes from magneticNorth, Rich Millington from 2Ergo, Tim Haysom from Wholesale Applications Community (WAC), Jeff Coghlan from Matmi, Duncan Stockdill from Capsule CRM and Adam Fleming from Apadmi.

On it’s second outing in Manchester, Mobile Monday tapped into both the industry’s and regional appreciation of the importance of mobile as a digital marketing channel. With active participation from the over 100 strong attendees, discussions ranged from user experience and technical considerations, to distribution channels and monetisation opportunities.

The official account of the night will be posted on www.momomcr.org

Founded in the autumn 2000, Mobile Monday are an open networking organisation for mobile industry professionals fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets.

 

NodeJS Socket Lights

General | 12/07/2011 at 1:46 pm | 2 Comments

This is a demonstration of how we used a NodeJS socket server to display a sequence of content across multiple screens and devices using javascript. We connected 28 devices including iPads, laptops, desktops and the Code jukebox to our socket server.

All of the client devices were connected to the server using web sockets (SocketIO) and then waited for their instruction to execute a colour change.

- Jono

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