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Maria Pergolino

Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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How to Hire an Awesome Inbound Marketing Manager

By Maria Pergolino on February 6, 2012

As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing.

And it appears we are not alone. Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the…

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9 Elements for a Successful Marketing Program Mix

By Maria Pergolino on February 2, 2012

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel. Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or…

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PPC Optimization: Conversion is Only Half the Battle

By Maria Pergolino on January 31, 2012

I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting, an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics.

The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com. Yet, from an online marketing…

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Can B2Bs Use Social Media to Improve Marketing Effectiveness?

By Maria Pergolino on January 19, 2012

Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media?  Many might think that B2Cs clearly leverage social better than B2Bs.  However, the numbers show that B2Bs are making up ground.

A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.  Nearly two thirds of marketing execs questioned said they believe social media is an…

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What Stephen Hawking Can Teach You About Social Media Marketing Strategy

By Maria Pergolino on January 16, 2012

Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.

When it comes to social networking and social media marketing, what can you learn from this…

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Where Social Media Marketing Fits In Your 2012 Budget?

By Maria Pergolino on January 13, 2012

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