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Thing > Product

A product is anything that is made available for sale—for example, a pair of shoes, a concert ticket, or a car.
PropertyExpected TypeDescription
Properties from Thing
description Text A short description of the item.
image URL URL of an image of the item.
name Text The name of the item.
url URL URL of the item.
Properties from Product
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
brand Organization The brand of the product.
manufacturer Organization The manufacturer of the product.
model Text The model of the product.
offers Offer An offer to sell this item—for example, an offer to sell a product, the DVD of a movie, or tickets to an event.
productID Text The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/>.
reviews Review Review of the item.
Schema Draft Version 0.9

Example 1

Original HTML:

Kenmore White 17" Microwave
<img src="/img/spacer.gif"> 
  

With Microdata:
<div itemscope itemtype="schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img src="/img/spacer.gif"> 

  
Example 2

Original HTML:

<img src="/img/spacer.gif"> 
  

With Microdata:
<div itemscope itemtype="schema.org/Product">
  <img itemprop="image" src="/img/spacer.gif"> 



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