It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin
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In late 2011, Nautica engaged us to concept and execute a contest to drive social acquisition for their Facebook brand page. In response to this, we invented the Nautica Challenge, a series of games involving brand themes and social activities.
In place of a single experience, this contest was designed for continuous newsfeed activity. Each week we unlocked a challenge, from photo contests to trivia. Each week the winner took away a $500.00 Nautica Gift Card. With an initial goal to reach 200,000 likers by year’s end, Nautica page liker numbers surged to over 500,000 by the turn of the new year!
We were delighted to reward Nautica fans with a fun and beautifully designed social experience, and to play a role in the growth of Nautica digital.
In another collaboration with our friends at Victoria's Secret, the FreeAssociation team provided UX strategy, interaction design, and visual design for ...
It's been a busy first week of 2012 for me. Right now I'm in Los Angeles on a shoot for ...