In late 2011, Nautica engaged us to concept and execute a contest to drive social acquisition for their Facebook brand page. In response to this, we invented the Nautica Challenge, a series of games involving brand themes and social activities.
In place of a single experience, this contest was designed for continuous newsfeed activity. Each week we unlocked a challenge, from photo contests to trivia. Each week the winner took away a $500.00 Nautica Gift Card. With an initial goal to reach 200,000 likers by year’s end, Nautica page liker numbers surged to over 500,000 by the turn of the new year!
We were delighted to reward Nautica fans with a fun and beautifully designed social experience, and to play a role in the growth of Nautica digital.
In another collaboration with our friends at Victoria’s Secret, the FreeAssociation team provided UX strategy, interaction design, and visual design for the VS All Access Mobile website. All Access offers in-depth coverage of the Angels, from lingerie-laden photo shoots to star-studded store openings.
Working closely with the VS product team, we crafted a content site accessible from a wide range of mobile devices for the fashionista on-the-go. Through a responsive approach, VS is now able to serve the same content and markup in a device-agnostic fashion.
We also wanted to ensure an intuitive navigation experience for mobile- a challenge, considering the large amount of blog, photo and video content. Thoughtful design considerations make the difference, such as providing staged navigation with a simple button tap, exposing a measured amount of related content, and enabling swipe-based gestures ...
It’s been a busy first week of 2012 for me. Right now I’m in Los Angeles on a shoot for ...
New Office . New Sneakers. New Year. #letsdothis That was my tweet from yesterday morning. There’s nothing like a protracted holiday break ...
What were you doing before joining FreeAssociation? Prior to joining FA, I worked at an independent record label and music publishing ...
With so much knowledge out there to consume, FA'ers are constantly working on one or more books, besides our daily dose of blogs and feeds. Here is a snapshot of what we are reading right now: