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1 Permanent link to eBay acquires recommendation engine Hunch.com eBay acquires recommendation engine Hunch.com
FEATURED POSTRichard Brewer-Hay / Monday, November 21st, 2011
eBay acquires recommendation engine Hunch.com
eBay announced this morning that it has acquired the innovative team and technology of Hunch, an online platform launched in 2009 that delivers customized recommendations to its users based on their individual tastes. Hunch’s patented prediction technology – also known as a “taste graph” – uses signals from around the Web to map members with their predicted affinity for products, services, other people, websites, or just about anything, and customizes recommended topics for them.
“With Hunch, we’re adding new capabilities to personalizing the shopping experience on eBay to the individual relevant tastes and interests of our customers, said Mark Carges, Chief Technology Officer and Senior Vice President, Global Products, Marketplaces. “We expect Hunch’s technologies to benefit eBay shoppers as they browse and buy, and to bring sellers on eBay new ways to connect the right products with the right customers.”
Hunch’s co-founder, Chris Dixon, posted to the Hunch blog:
A little over a year ago, we began working with other companies to help them leverage Hunch’s Taste Graph to provide personalization on their own sites as well as data-driven insights about their customers. We’ve also encouraged development of external applications that use our open API. It’s been a rewarding challenge for the entire Hunch team to apply our technology and aggregate data in such flexible ways.
During this period, we met the talented team at eBay. We were struck by the incredible opportunity to put Hunch’s Taste Graph technology to work for one of the undisputed global leaders in ecommerce.
Hunch’s employees will remain with the company, including co-founders Chris Dixon, Tom Pinckney and Matt Gattis. Hunch will continue to be based in New York. I’m very excited to welcome everyone and can’t wait to meet the team in person.
Learn more about Hunch.com.
Read the press release.
Read the Hunch blog post.Cheers,
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Zylun Live Chat / November 21st, 2011 at 12:58 pm
This seems like a great fit for eBay. Data-driven predictions definitely have a huge potential for increasing revenue per visitor; it’s uncanny how well these prediction technologies work.