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  • 0 Permanent link to Brian Solis Shares His Thoughts on Social Commerce Brian Solis Shares His Thoughts on Social Commerce

    FEATURED POSTSudha Jamthe / Thursday, February 9th, 2012

    Brian Solis Shares His Thoughts on Social Commerce 

    Hi all, hope you have been enjoying the new year. I recently spoke with Brian Solis about his new book, “The End of Business As Usual” and he shared his insights on social media, social commerce and more.

    If you become as inspired as me after reading Brian’s interview, we welcome you to join us for the free Social Commerce Hub at eBay on February 13, as part of the Social Media Week celebrations. We have a wonderful schedule of talks and panels, and Brian will be joining us as a keynote speaker and for a book signing.

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    Sudha: How did you go from your popular book “Engage” to the new one “The End of Business As Usual“?
    Brian: People often ask why I didn’t write “The End of Business as Usual” first and then release “Engage” shortly after. “Engage” is focused on the social media champion and over the last several years, the appetite for knowledge on strategic social media intensified. While “Engage” fueled the groundswell for social media champions, “The End of Business as Usual” was written to empower champions of change throughout the organization. They are complementary and together they can transform an organization for a new genre of business.

    Sudha: You talk about connecting to the connected customer. Can you explain who is the connected customer and does this apply for all types of target customers for any business?
    Brian: Traditional consumers read newspapers and magazines, watch TV and listen to the radio. They talk to their close network of trusted friends and advisers in email and in the real world. Online consumers learn, share, and communicate using web-based products such as websites and search engines, they are avid mobile phone and email users, review products online and also read reviews to make decisions. The connected consumers is just that…they’re connected. They actively curate and create content through social media and their size of influence is exponentially greater than the other two categories of consumers.

    Sudha: Social permeates the corporation from all directions and all levels, making it very difficult to offer one framework for various departments to agree on. What type of framework can corporations adapt to become a social business?
    Brian: Businesses often say that they desire to get closer to customers. In order to do so, it must be much more than mere words or intention. Actions speak louder than words. In order to get closer to customers, leadership organization needs to foster a culture of customer-centricity.

    Sudha: Companies looking to measure ROI of social and social business metrics is one of my favorite topics. What is your advice to keep the balance on adopting social success in a measurable way while keeping the focus on building that relation with the customer?
    Brian: I believe that the best way to address ROI or metrics in general is to develop strategies with a meaningful and measurable end in mind and work backwards from there. Most of the cases we look at in social media start with a channel and employ the same elements we often see in traditional marketing campaigns. But, impressions, clickthroughs, reach and to the same extent, retweets, follows, Likes, and share of voice don’t directly translate into return if the return was never documented.

    Sudha: Tell us how you see social commerce evolving in 2012
    Brian: Commerce is already social, businesses are just slow to realize that they can employ technology to facilitate it at greater levels today. In fact, social commerce is just one part in what must be a syndicated commerce approach. Remember, there are different groups of consumers who make decisions differently, who are influenced differently and as a result take action differently. Syndicated commerce is the big play in 2012 and 2013 as each form of commerce including mobile, e-commerce, F-commerce, in-store, email, etc. require a dedicated and optimized approach.

    Sudha: Finally one last questions – You inspire so many people by your books, blogs, talks and keynotes all the time, . I wonder what inspires you?
    Brian: I’m inspired by the struggles people have as they try to bring about change. I listen to their questions. I learn from their experiences. I share everything that I know and am learning. I’m motivated by the greater movement we’re each contributing to in our own way. Individually we learn. Together we transform.

    Hope to see you at the free Social Commerce Hub at eBay on February 13. Also, feel free to leave any questions for me below.

    Cheers,
    Sudha

    • social commerce
    • social media
    • socially speaking

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  • 1 Permanent link to The PayPal 1099-K: What is it? The PayPal 1099-K: What is it?

    FEATURED POSTRichard Brewer-Hay / Wednesday, February 8th, 2012

    The PayPal 1099-K: What is it? 

    Last month I was fortunate enough to attend the Las Vegas Online Seller Meetup and sit in on a presentation by Laura Messerschmitt, VP of Marketing, Outright.com regarding the new tax form called the 1099-K. Rather than paraphrase some of the details from that presentation, I thought it would be better to have Laura put together an overview for eBay Ink readers first-hand. A huge thanks to Laura for taking the time to share this info with our readers.

    Cheers,
    RBH

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    Tax time – It’s here again! You’ve probably been receiving those pesky little 1099 tax forms in the mail over the last few weeks. And, If you haven’t heard, there’s a brand new tax form that may have arrived in your mailbox this year. It’s called the 1099-K. 53 Million of these forms are being sent out this year, which means that businesses of all shapes and sizes are going to receive this new form – but, since this is eBay Ink, we are going to focus on what this means for you, the eBay Seller.

    Though it seems that it came out of nowhere, the origins of the 1099-K go back a few years. With the passing of the 2008 Housing Assistance Tax Act, Congress required that all credit card processors and third party payment processors, like PayPal, issue form 1099-K to people who receive income through those sources starting in 2011. One copy is sent to you and one is sent to the IRS.

    Who gets it?
    Not everyone who sells on eBay will get one. There are two big criteria you must meet:

    ** You must have made over $20,000 through one credit card processor, such as PayPal AND
    ** That $20K must have been made through 200 or more transactions

    If you don’t meet either one of those criteria, then you won’t be getting the 1099-K form this year.

    The Details
    For those of you who did receive one, the 1099-K form shows your “gross sales”. There’s been lots of confusion about what is and is not included in that total. “Gross sales” includes all of your selling transactions. Refunds and fees are NOT taken out of that number. Shipping revenue IS included. That’s why the number may seem a bit higher than you were expecting.

    But, don’t fear! You only pay taxes on profit (revenue minus expenses), not “gross sales”. Your expenses may include such things as PayPal / eBay fees, returns, refunds, shipping costs, supplies, etc. All of those expenses that you incurred last year will reduce the taxes you may owe.

    (Note: Both fees and returns are important for eBay sellers to track in order to reduce taxes. If you didn’t track those throughout the year, PayPal provides a CSV file of all of your transactions from 2011. Alternatively, a free account at Outright.com can automatically download your PayPal transactions from last year and sum up the fees and returns for you.)

    Net-net, this new tax form shouldn’t send you over the edge. And, if getting your taxes done sends you running around the room like a 2-year-old with a lollipop, then please visit Outright’s Tax and 1099-K Resource Center or PayPal’s handy IRS Information Center for more information on 1099-K and self-employment taxes in general!

    Cheers!
    LM

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    About Outright.com
    Outright is a free online accounting tool that imports all of your data in one place so that you can see how your eBay business is doing. No math, no manual entry, no paperwork. Outright integrates eBay, PayPal, bank and credit card accounts in one place, so users can stay up-to-date effortlessly — and instead focus on doing what they love to do. To learn more or sign up, please visit outright.com.

    • 1099-K
    • contributed article
    • outright.com
    • PayPal
    • taxes

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  • 0 Permanent link to [INFOGRAPHIC] I Won it on eBay [INFOGRAPHIC] I Won it on eBay

    FEATURED POSTRichard Brewer-Hay / Monday, February 6th, 2012

    [INFOGRAPHIC] I Won it on eBay 

    eBay released the below infographic this morning that uses Hunch data to see what the differences are between people who have bought or sold on eBay, and those who haven’t yet. Hunch became a part of eBay in November of last year and I’m looking forward to meeting the team in New York later this week. In the meantime, there’s lots of fun data in here (although I’m not sure why an eBay user would choose Edinburgh, Scotland over The Bahamas as a vacation destination)…

    Cheers,
    RBH

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    • ebay
    • hunch
    • infographic
    • Marketplace
    • trends

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  • 0 Permanent link to Voce and LinkedIn present at the Arthur W. Page Society West Coast Social Media Summit Voce and LinkedIn present at the Arthur W. Page Society West Coast Social Media Summit

    FEATURED POSTRichard Brewer-Hay / Friday, February 3rd, 2012

    Voce and LinkedIn present at the Arthur W. Page Society West Coast Social Media Summit 

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    Earlier this week, Arthur W. Page Society members attended the Page Society’s West Coast Social Media Summit, hosted and sponsored by eBay Inc., at our company’s headquarters in San Jose, CA. The full-day program focused on emerging trends and the dynamics of an authentic social enterprise, featuring leading experts, innovators and practitioners who are helping to invent and shape new social media engagement models and platforms that are transforming engagement and communications throughout society and business.

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    Two of the featured speakers were Christopher Barger, SVP of Global Programs for Voce Communications and Connie Chan Wang, Manager of Social Media at LinkedIn.

    The Social Media Strategist

    “There are three certainties in life… Death, Taxes and Bandwagons.” @cbarger #AWPSocial

    — Richard Brewer-Hay (@ebayinkblog) January 31, 2012

    (More …)

    • awpagesociety
    • AWPSocial
    • Barger
    • linkedin
    • Social Media Strategist

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  • 0 Permanent link to eBay Ink Weekly Roundup – February 3 #InkRoundup eBay Ink Weekly Roundup – February 3 #InkRoundup

    FEATURED POSTRichard Brewer-Hay / Friday, February 3rd, 2012

    eBay Ink Weekly Roundup – February 3 #InkRoundup 

    eBay’s CEO John Donahoe Talks with Mashable’s Pete Cashmore
    John Donahoe and Pete Cashmore sit down and talk about the future of e-commerce and mobile commerce at the World Economic Forum in Davos, Switzerland. In 2012, Donahoe expects to see even more people making mobile payments and buying things online on their mobile phones. He also stated that eBay’s mobile app now boasts 65 million users that did $5 billion in business in 2011. [via eBay Ink]

    Further News
    + Learn the six pillars of social commerce.
    + Mobile phones becoming go-to shopping tools in stores
    + Social media is predicted to be MVP of Super Bowl.
    + Many developers rushing to mobile first, but don’t forget about the web.

    Posts From the Week
    + VIDEO: John Donahoe, sits down with Mashable’s Pete Cashmore at the WEF, Davos
    + eBay Ink Social Media Seller, Marsha Collier, Nominated for a Small Business Book Award
    + Altimeter Group’s Jeremiah Owyang presents at the Page Society West Coast Social Media Summit

    Looking Back on eBay Ink
    February 3rd, 2010:eBay has teamed up with RecycleBank, the country’s premier recycling and loyalty program, to reward consumers for recycling and reusing what already exists in the world today.

    RecycleBank rewards people for positive green actions (currently the recycling of trash and electronics) and seeks to create a greener economy with key partners across the U.S. In just five years, the model has proven its success; on average, recycling volumes increase two-to-five times and members across the country earn hundreds of dollars in reward value. RecycleBank has programs in hundreds of cities around the country, reaching over one million consumers.

    By teaming up with eBay, the RecycleBank program brings consumers online, offering 50 RecycleBank Points for joining eBay’s Green Team. Additionally, RecycleBank members will be able to use their RecycleBank Points for discounts on eBay purchases. (More …)

    • e-commerce
    • InkRoundUp
    • mobile commerce
    • social commerce
    • social media

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  • 2 Permanent link to eBay’s Richelle Parham speaks at the Urban Economic Forum eBay’s Richelle Parham speaks at the Urban Economic Forum

    FEATURED POSTRichard Brewer-Hay / Friday, February 3rd, 2012

    eBay’s Richelle Parham speaks at the Urban Economic Forum 

    The Urban Economic Forum is being hosted in New York today by The White House Business Council, the White House Council on Women and Girls, and the U.S. Small Business Administration.

    Richelle Parham, Vice President & CMO, eBay North America will be joining an impressive line-up of speakers…

    12:45 p.m. to 1:30 p.m. The Case for Women Entrepreneurs: From 1997-2007, women-owned businesses added roughly 500,000 jobs while other privately-held firms actually lost jobs. Women are also demonstrating tremendous growth in intellectual property. This panel will discuss the opportunities for women and the important roles they play in revitalizing the American economy.

    o Maria Bartiromo, Anchor, CNBC, Moderator

    o Tina Tchen, Assistant to the President, Chief of Staff to the First Lady Michelle Obama and Executive Director, White House Council on Women and Girls, The White House

    o Samanta Joseph, Designer & CEO, Samantá Shoes

    o Vera Moore, President & CEO, Vera Moore Cosmetics

    o Richelle Parham, Vice President & CMO, eBay North America

    o Susan Sobbott, President, American Express OPEN

    You can watch all the proceedings live here on Ink:

    JOIN THE LIVE CHAT
    VISIT WHITEHOUSE.GOV

    Follow the discussion on Twitter with #WHEconForum and #womenentrepreneurs.

    Cheers,
    RBH

    • WHEconForum
    • womenentrepreneurs

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  • 0 Permanent link to Altimeter Group’s Jeremiah Owyang presents at the Page Society West Coast Social Media Summit Altimeter Group’s Jeremiah Owyang presents at the Page Society West Coast Social Media Summit

    FEATURED POSTRichard Brewer-Hay / Thursday, February 2nd, 2012

    Altimeter Group’s Jeremiah Owyang presents at the Page Society West Coast Social Media Summit 

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    Earlier this week, Arthur W. Page Society members attended the Page Society’s West Coast Social Media Summit, hosted and sponsored by eBay Inc., at our company’s headquarters in San Jose, CA. The full-day program focused on emerging trends and the dynamics of an authentic social enterprise, featuring leading experts, innovators and practitioners who are helping to invent and shape new social media engagement models and platforms that are transforming engagement and communications throughout society and business.

    “You wouldn’t get on a plane being flown by an unlicensed pilot; why hand over social tools to untrained employees?” @jowyang #AWPSocial

    — Richard Brewer-Hay (@ebayinkblog) January 31, 2012

    Altimeter Group‘s Jeremiah Owyang kicked off the day presenting highlights from his research, “Social Business Readiness: How advanced companies prepare internally.”

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    “Companies now average an overwhelming number of corporate-owned social media accounts – current average is 178″ @jowyang #AWPSocial

    — Richard Brewer-Hay (@ebayinkblog) January 31, 2012

    Jeremiah emphasized that companies must ascend a social business hierarchy of needs in order to achieve true success:
    1) Foundation: First, develop a business plan and put governance in place.
    2) Safety: Then, get organized by anointing a team and process to deal with crises.
    3) Formation: Next, connect business units to increase coordination and reduce duplication.
    4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals
    5) Enlightenment: Finally, weave real-time market response into business processes and planning.

    Look for future installments of the Arthur W. Page Social Media Day recap here on eBay Ink over the coming days.

    Cheers,
    RBH

    • Altimeter Group
    • Arthur Page
    • AWPSocial
    • Jeremiah Owyang

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  • 1 Permanent link to eBay Ink Social Media Seller, Marsha Collier, Nominated for a Small Business Book Award eBay Ink Social Media Seller, Marsha Collier, Nominated for a Small Business Book Award

    FEATURED POSTRichard Brewer-Hay / Thursday, February 2nd, 2012

    eBay Ink Social Media Seller, Marsha Collier, Nominated for a Small Business Book Award 

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    Excited to learn that Social Media Seller, Marsha Collier‘s book “Starting an eBay Business for Dummies” has been nominated for a Small Business Book Award in the “Startup” category. Please take the time to go vote – it only takes a second and she is incredibly deserving.

    Fourth edition of the book by EBay author Marsha Collier — includes how to tap the power of social media for promoting your business, to the very latest on eBay’s fees and payment structure,to how to maintain your own customer service center, to ways to build an audience.

    Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions. Helps you price and source your merchandise. Gives you a an overview on budgeting, money transactions, customer service, shipping, and more. Offers insight on other sellers who have been successful on eBay and what you can learn from them.

    Twitter ID: @MarshaCollier

    Facebook: www.facebook.com/marsha.collier

    Cheers!
    RBH

    • book award
    • marsha collier
    • sm sellers
    • social media sellers

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  • 0 Permanent link to VIDEO: John Donahoe, sits down with Mashable’s Pete Cashmore at the WEF, Davos VIDEO: John Donahoe, sits down with Mashable’s Pete Cashmore at the WEF, Davos

    FEATURED POSTRichard Brewer-Hay / Monday, January 30th, 2012

    VIDEO: John Donahoe, sits down with Mashable’s Pete Cashmore at the WEF, Davos 

    John Donahoe, President and CEO of eBay Inc., attended the 42nd Annual Meeting of the World Economic Forum, WEF, in Davos, Switzerland, this weekend. In addition to speaking on a panel, he sat down with Pete Cashmore, Founder and CEO of Mashable.com. Check out their discussion (complete with his snazzy snow boots), here:

    Documented@Davos: John Donahoe, eBay from Michelle Laird on Vimeo.

    You can also read a full breakdown of John Donahoe’s panel: Digital Norms

    Cheers,
    RBH

    More information:
    Videos : World Economic Forum Annual Meeting 2012
    The Global Agenda 2012 – Annual Meeting 2012

    About the World Economic Forum (WEF)
    The WEF is a Swiss non-profit foundation committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. The purpose of the World Economic Forum Annual Meeting is to ensure that leaders exercise their responsibilities – jointly, boldly and strategically – to improve the state of the world for future generations.

    • davos
    • davosdocs
    • john donahoe
    • Mashable
    • pete cashmore
    • video interview

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  • 0 Permanent link to Updates to eBay Motors iPhone app: Snap a pic, find a car Updates to eBay Motors iPhone app: Snap a pic, find a car

    FEATURED POSTRichard Brewer-Hay / Friday, January 27th, 2012

    Updates to eBay Motors iPhone app: Snap a pic, find a car 

    With the new version of eBay Motors iPhone App, users can now take a picture of a vehicle they like to identify its make/model/year, and gain instant access to like inventory on eBay Motors.

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    For racing fans, the new app update also includes, for the first time ever from eBay, live streamed content of behind-the-scenes action from the Rolex 24 at Daytona racing event. Former Le Mans winner Justin Bell will host the “under the hood” live look into the pit crews at the 50th Anniversary Rolex 24 this weekend, January 26-29. The coverage will complement the live broadcast on

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