What’s So Good About You?

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spacer What’s The Best Thing About You?

That is question #6 in my website design phone interview, and I ask it for one reason. I have to take the good, warm fuzzy stuff that people who meet you know, and translate that into content that does the same thing without all the happy social interaction.

Does your site’s content convey what is best about you?

If you did your own site, or had one of these shops that slap boiler-plate content up on each page without really getting to know who you are as a contractor or how you perform your work, then you are doing YOUR CLIENT or CUSTOMER a disservice. [click to continue…]

Position Yourself and Your Competition

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spacer Yeah, I have made the leap to straight online marketing and website dev for contractors, but I still listen to the radio and I still watch TV. While the world was fixed to their TV’s this past week for over-priced, useless pabulum dressed up as advertising, I heard a fantastic radio spot by IBM.

Yeah, I know, IBM

They were promoting their cloud-based storage solutions when the basically bitch-slapped the two 800 pound gorillas in that space…Amazon and Google. [click to continue…]

Email Reduces Work Load and Selling Time

I spoke to a friend of mine the other day about how to better promote his business. Now, he is not a contractor, he is in the financial services sector and he has a lot of rules and regulations as to how he can promote his name, his products and his business. Part of his job, in fact a big part of his job, is going door to door (yes, door to door people) and asking people what they are doing with their money and why they should invest with him. Think your job is hard? Imagine waking up in [...]

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Motivational Monday Courtesy of Gary Vaynerchuk

I don’t normally just drop someone else’s video into my blog and count it as content, but if you need a bit of a life today getting motivated in your business, this should do it. If you don’t know who this cat is, he wrote a book a while back called “Crush It!: Why NOW Is the Time to Cash In on Your Passion(aff link)” and his latest is called “The Thank You Economy(aff link)”. Both great reads from a kid from North Jersey who took a little wine store and turned it into a $60 million dollar business from [...]

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Extend Your Offline Marketing to Your Website

A lot of my posts these days come from ideas I get by looking at what the general public is consuming in the form of websites and advertising, and how I can better merge those two together to help you. Today’s contractor website design tip starts off the page and inside your offline advertising. Here’s the story My local Clipper hit the mailbox yesterday and as I flipped through it I noticed that most if not all sites had website addresses. But that was the problem I know what you are saying, ‘what do you mean having your website on [...]

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Newsletters and Email Are in Fact Not Dead…

Think email marketing is dead? Think there is no reason to worry about building a mailing list of prospects in a stand in front of the microwave and say hurry up world? Here is a very simple and easy reason to rationalize having a newsletter, an opt-in form on your website for your newsletter and an aggressive email/newsletter marketing campaign for your contracting company. Ready, let’s try this little exercise…How many social networks can you name in 10 seconds…GO! Twitter Facebook Google+ MySpace LinkedIn There are more, but you get the point Now, ask yourself this question, how many email [...]

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Google + For Contractors

I have been playing around with Google+ For a couple of months now and I really think there is an opportunity for contractors to improve their marketing and website presence both online and off. You see, unlike Facebook, which is a destination, Google is everywhere, especially when it comes to running your business.   Gmail Calender Checkout Picasa Images search YouTube News Docs The list goes on and on and Facebook is…just Facebook Google said they have 90 million users on the Google+ network, a far cry from the 800 million on Facebook. But the difference here is that Google [...]

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Like My Ad?

Even the marketing guy has to advertise. I am launching a PPC campaign on the Google Display Network in order to drive more traffic to my contractor website design page. The funny thing about the process was seeing all the DIY sites that I could have put my ad…where yours should be. Sites like DIYForums and DIY or Not accept Display Ads from Google and other contractors like you, that you can buy for dirt cheap. Think about it… A guy like me who has no idea how to hang a nail goes onto a DIY site to find out [...]

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The Way We Read – Or Use Video Instead

A lot of times I will consult with contractors not so much on the content of their site, but on the layout. You see, if you lined up four people to read this post, they could read it four different ways. Some people prefer: Bolded Text Some prefer: Italicized Text Some Prefer to read: Headlines and Sub-Headlines While others like to read: 1. Bulleted 2. or 3. Numbered 4. Lists But there is also a 5th category

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The Science Behind The New Look

I have always tried to put an emphasis on simple, easy to read design, and I have tried to make sure there is a never-ending process and development roadmap for the site. So, it only seems logical that we do a full-blown teardown here at Darren’s House of Useless Knowledge. But my redesign is particularly noteworthy because of the way we are starting to use the web. The new design relies on easy-to-view layout and a high degree of use of bold fonts and types. I think the new look a look that readers can use to navigate through the [...]

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