Crank
Sports produces energy gels and electrolyte hydration drinks that are truly innovative and a class above the competition.
All of
our products are designed by endurance athletes and
developed by a team of experts that have been creating new products for over 20 years. Crank Sports develops products with one goal in
mind - improving athletic performance.
Crank Sports was founded on the belief that many existing products were
not developed with the athlete in mind. All too often you find fat,
simple sugar, artificial sweeteners and other undesirable ingredients in
products that are marketed as athletic energy sources. You
won't find these ingredients in Crank Sports e-Fuel or e-Gel:
We feel that fat is an important
part of the training diet, but it should not be in products that are
designed to be consumed while you are working out or competing in
typical endurance events. Crank Sports products are a combination of
carbohydrates, electrolytes, amino acids and anti-oxidants that are
designed to rapidly empty from your stomach. Fat may help certain
products taste better (such as chocolate flavored energy gels), but if
you want chocolate and fat, it's cheaper to buy a candy bar.
Simple white table sugar is an
inexpensive, great tasting sweetener, but once again we do not feel that
it has any place in products that are designed to be consumed while you
are working out or competing. Sucrose can
cause your blood sugar to spike, only to be followed by the dreaded bonk
(blood sugar crash). If you bonk in a race you'll be lucky to finish.
The primary ingredient in all Crank Sports products is maltodextrin
which is a long-chain carbohydrate that has tremendous benefits for
endurance athletes.
To our amazement, sucralose (also
known as Splenda) and
other artificial sweeteners have begun to show up in sports nutrition
products. The name may sound harmless, but check out the Sucralose
Toxicity Information Center and the Potential
Dangers of Sucralose by Dr. Joseph Mercola. The temptation by manufacturers to
use sucralose is great, because
high performance carbohydrates such as maltodextrin provide very little
sweetness to the product. Thus, adding an artificial sweetener allows
one to achieve a sweet product without using sucrose, high fructose corn
syrup and other simple sugars. In our opinion, artificial sweeteners belong in diet soda, not sports
nutrition products.
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