Organize

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Build your team

The steering committee provides direction for your campaign and is the way volunteers and supporters can take leadership. The make-up of the steering committee should reflect the diversity of your community.

Reach out to retailers

Identifying opportunities for consumers to make a difference with their purchases is a crucial part of Fair Trade Towns. Based on population size, each campaign must have a certain number of retail locations selling at least two Fair Trade products.

Engage your Town

Seeing a commitment from community organizations like schools, places of worship and even offices to Fair Trade helps make an impact in the community. Each town must have a certain number of these groups using or serving Fair Trade products.

Get some love from the media

Gaining recognition in the media is one of the most tangible ways to raise awareness and support for your work. It also allows you to broadcast how local action can deliver life changing benefits to farmers, artisans, producers and their communities to a large audience.

Pass a fair trade resolution

Passing a Fair Trade resolution is the final step to becoming a Fair Trade Town and a great way to show the support of the broader community. Before attempting this part of the criteria you should have an established steering committee, the participation of committed retailers and community organizations and some media coverage of your events.

Think your town has what it takes?

It only takes one person to get the ball rolling on a new campaign to declare your town, the next Fair Trade Town. Starting a Fair Trade Town campaign is easy and fun and our website has all the tools you need to build a strong steering committee, reach out to community organizations and retailers, build awareness in the press and ultimately work with your city government to recognize and support your organization. Ready to get started? Click the link below!

Get Started!

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