That's what every serious athlete
strives to achieve, the ability to go harder, faster and longer than the
competition (even when the competition is yourself).
The founders of
Crank Sports being endurance athletes themselves are no different,
always looking for ways to improve or to gain an advantage over the
competition. Crank Sports was founded on the belief that many existing
sports nutritional products were not developed with the athlete in mind.
Instead, all too often the emphasis is on sales and profits. To increase
sales, companies design products that appeal to the mass market. To
increase profits they use inexpensive ingredients. While this may be a
successful formula for the manufacturers, it leaves plenty of room for
improvement for those that want to develop high quality products
designed to improve athletic performance.
Crank
Sports currently produces energy gels and electrolyte hydration drinks.
That alone may not excite you, but as you take a closer
look you will see that our products are truly innovative and a class above the competition.
All of
our products are designed by endurance athletes and
developed by a team of experts that have been creating new food and
beverage brands for over 20 years. Unlike some of our competitors that
are actually candy companies in disguise, Crank Sports develops products with one goal in
mind - improving athletic performance.
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Not just energy -
Electrolyte Energy!
e-Gel is the first
Electrolyte Energy Gel with nearly 3 times the electrolyte
levels of other leading energy gels. When taken with sufficient
amounts of water you can now get energy, hydration and
electrolyte replacement all in one product. And, with 150
carbohydrate calories, e-Gel packs 50% more energy then most
energy gels. |
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The First Liquid
Concentrate Sports Drink
Complex carbohydrates for
sustained energy supplemented with electrolytes, antioxidants
and amino acids, all with the unparalleled convenience of a
liquid concentrate. Now you can quickly and easily mix a high
performance hydration drink in your sports bottle or backpack
hydration system. |
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The
primary ingredient in all of our products is maltodextrin
(glucose polymers) for sustained energy replacement without the
"bonk" that is often associated with simple sugars. You will not
find sucrose, fat or artificial sweeteners in any of our
products. To learn more,
refer to our products section. |
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Crank Sports strives to support
athletes and the industry with more than just innovative products. For
specialty retailers we offer a dealership program with unmatched profit
potential through our Extended Retail Network. For athletes we offer
Club Crank that lowers the cost of training and competing. And for elite
athletes we offer unique sponsorship opportunities through our Team
Crank program.
It is our strong belief that bike
shops, running stores, triathlon stores and other specialty retailers that cater to
serious athletes provide critical services that would be sorely missed
if they went out of business. These retailers are constantly threatened
by large discounters, web-retailers, mail order houses, etc. To help
support these vital retailers, Crank Sports only sells to specialty
retailers and does not authorize and of the mail order houses or mass
retailers to carry our products. (read
more)
What better way to support athletes
than to give them an opportunity to Eat FREE. We have what
athletes need (training food), and they have what we need (training
buddies). Put the two together and you get a grass roots program that
gives credit to athletes for spreading the word about Crank Sports. (read
more)
The Team Crank program is open to a
select group of elite athletes and offers a variety of benefits to help
further reduce training and competitive expenses. (read
more)
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